[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy
Nonprofit Tech for Good
DECEMBER 13, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. We’re working on building out our mobile strategy even bigger next year.
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