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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

While I was debating between chocolate chocolate chip and coconut pineapple 95% fat free flavors , I noticed a small sandwich board sign promoting Fenton's Facebook Page. I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. Tags: facebook.

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How Are Nonprofits Feeling About Social Media? Inspired? Bored? Overwhelmed?

Nonprofit Tech for Good

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Do this weekly or monthly.

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. A few examples of these are: Social media ads. When launching a peer-to-peer campaign , consider how you can leverage your nonprofit’s social media presence.

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How Online Fundraising, Gamification and Social Media Helped Raise over $2 Million Dollars in One Day

NetWits

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success.

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Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He touched on how they are using social networks/media in this effort. Some takeaways related to network effectiveness and use of social media and technology: The most important metric they use for network effectiveness is " Coast Victories." They also have many high school groups on Facebook.

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