Neon CRM

MAY 16, 2023

Effective nonprofit newsletters are all about building your community. By following best practices like repurposing compelling content, focusing on progress and impact, and creating new connections, you can build a newsletter that your nonprofit’s supporters will look forward to. Your nonprofit’s blog is a great place to start!

Newsletter 52

Newsletter Ideas Support Literacy 52

Amy Sample Ward

MAY 14, 2009

Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email. Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Qgiv

DECEMBER 14, 2023

But in order to inspire action from your donors, your fundraising emails need to follow some simple best practices each and every time. Include action words. Consider including urgent, actionable language to capture your donors’ attention. Donate now” or “Help us reach our goal” are clear and actionable phrases.

email 64

email Fundraising Nonprofit Test 64

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 15, 2009

Use email to reach out to your constituents to let them know what youre up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Social Media 34

Social Media Tools Online Advocacy 34

The Modern Nonprofit

DECEMBER 21, 2021

Define success metrics. Pick some additional metrics that will help keep you on track for your larger goal. S ending messages from a personal address also helps prevent your newsletters from being sent to spam folders. By this time next year, aim to have recurring giving sustain the cost of this program! (A

Giving 96

Giving Create Model Retention 96

Neon CRM

JUNE 23, 2023

And roughly 45% of that volume is unsolicited spam messages. While the emails you send to your members aren’t spam, that doesn’t necessarily keep your messages out of the junk folder. Almost half of the consumers who marked an opt-in message as spam reported doing so because they were emailed too frequently by the organization.

Retention 52

Retention Strategy Nonprofit Mail 52

Nonprofits Source

SEPTEMBER 8, 2017

The real case for multiple ESPs is that it provides a different IP address, which can prevent your emails from being marked as spam. This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. Need a refresher on email marketing statistics?

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

SEPTEMBER 8, 2017

The real case for multiple ESPs is that it provides a different IP address, which can prevent your emails from being marked as spam. This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. Need a refresher on email marketing statistics?

email 45

email Marketing Strategy Fundraising 45

Nonprofit Tech for Good

JUNE 12, 2020

3) Newsletter. A newsletter is the perfect example of an email campaign that has the power to inspire, excite, and engage readers. . A newsletter gives the opportunity for your supporters to engage with your mission over the long term. . Try to come up with a specific topic for each newsletter to make your ideas consistent. .

email 344

email Donation Newsletter Survey 344

The Modern Nonprofit

SEPTEMBER 26, 2023

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. How – the call-to-action So now that we understand the need, the problem, and why you’re asking – how can we help contribute toward your goal?

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. How – the call-to-action. Make your call-to-action (CTA) clear and distinct, and have your action button reflect that. Prepare email blast /newsletter copy.

Guide 98

Guide Goal Social Media Action 98