TechImpact

JANUARY 13, 2014

Image courtesy of Inside Facebook. Facebook is a powerful social outreach tool that is often under utilized. However powerful, Facebook seems to have become lost in the social media swirl of late. Here are 4 tips to customize your Facebook, and increase its reach in 2014 according to Kristi Kosak of Media Cause.

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NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But there is hope!!!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

And, you need to think about the cover image design in the context of your overall content strategy. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook. Download Facebook Timeline Cover PSD file.

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Byte Technology

AUGUST 10, 2016

That said, Facebook has certainly become a mainstay for businesses large and small seeking to enhance their profiles and promote their brands in a virtual world where “likes” can quickly convert to dollars and cents. Be as clear as possible and include a prompt to take some sort of action. Leverage the best possible imagery you can.

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Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Create custom graphics for powerful quotes, statistics, and call-to-actions.

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Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. Video engagement on social media is the measurable action that viewers take after watching. Science shows that certain emotions trigger our impulse to take action and share, while other emotions suppress it.

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NonProfit Hub

FEBRUARY 6, 2024

Set Up a “Donate” Button on Facebook When one of Facebook’s billions of users searches for your nonprofit, you want to provide the easiest possible path for them to contribute to your cause. The easiest path is the Facebook “Donate” button. Promote the deadline and your progress with frequent posts on Facebook and Twitter.

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Nonprofit Tech for Good

DECEMBER 8, 2009

Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?&# Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. It’s a good start.

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NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. To date, over 1 million sites use the Facebook Like button. A few interesting facts.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. They also typically include a call-to-action (CTA) to get users to do something we want them to do. For many of us, it’s a dirty word on the web. Follow the KISS rule. Keep it simple.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2012

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas. There’s no stopping it.

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Nonprofit Tech for Good

JUNE 23, 2020

Be sure that your pitch is visual whether that’s a graphic or image in the body of the email, or a header or footer banner. Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc.

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NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. Is your nonprofit using the Facebook Like button ? A few interesting facts.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Nonprofit Tech for Good

OCTOBER 10, 2017

Facebook: Share posts to your Facebook Page and use Facebook Live for streaming the events and interviews. Facebook: Due to the limitations of the algorithm, the best practice is to share three posts daily and use Facebook Live at least twice when live reporting. Facebook: Facebook Live Tips & Tricks.

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Nonprofit Tech for Good

MAY 8, 2020

Clarity refers to the nonprofit’s ability to concisely and effectively integrate the four storytelling framework elements referred to above (problem – solution – impact – ask), preferably in multiple formats such as audio, video, images, and text. Ideal Digital Storytelling Ecosystem. 4) Fundraising.

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TechImpact

NOVEMBER 12, 2014

The post or tweet will then link to your website – your online marketing hub – where the supporter will be compelled to take an action like donating or signing up for an email list. 2) Share photos of your volunteers in action. No Kid Hungry takes photos of their volunteers in action and posts them on Facebook.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.). Thereafter and through November 27, add a #GivingTuesday footer or header image (600 x 200) to your email newsletter that links to your #GivingTuesday website. Countdown graphics.

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Nonprofit Tech for Good

DECEMBER 8, 2021

The Plain Language Action and Information Network. Ensure that your landing page generates an effective title and promo image on social media. Your current CRM does not integrate with th parties , such as MailChimp, Shopify, Stripe, and Facebook Fundraising Tools. 7) Embrace Facebook & Instagram Charitable Giving Tools.

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Qgiv

APRIL 13, 2021

For many nonprofit supporters, sites like Facebook and Instagram were the first place they’d go to learn how their favorite nonprofits were doing. Social media is used by for-profit companies to educate and entertain followers, as well as propel action within their target audience. Use Facebook and Instagram’s donation tools.

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BoardAssist

JANUARY 10, 2017

Whether you need to make a few simple tweaks to your current page or perform a complete overhaul, these Facebook marketing techniques will help get your page seen. Here with all the tips on the latest way to optimize your Facebook marketing are our friends from Tech Impact down in Philadelphia. 5 Facebook Marketing Tips for Nonprofits.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Nonprofit Tech for Good

AUGUST 10, 2018

Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. Users pin images, videos, and articles that reflect who they want to be, places they want to travel, things they want to try. 3) Pinterest is aspirational. Pinterest is aspirational.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. I came up with a couple of phrases that described me and what I do and that were not a call to action. I started with “Author.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born. They got 18,000 shares in under 48 hours.

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Bloomerang

SEPTEMBER 20, 2023

Use impact images and statements Humans are visual creatures—we’re drawn to images, especially ones that feature other humans. Using impactful images that show your organization’s work is a great way to motivate people to give to your cause. Tell your potential donors how their gift can make a difference.

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Nonprofit Tech for Good

APRIL 23, 2023

Using them, you can build email campaigns, create social media posts, repurpose content, summarize text, and even generate images. Prompt: “Please write 5 interesting and engaging questions to pose on Facebook to my wildlife refuge nonprofit’s supporters. Include a strong call to action.

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TechImpact

FEBRUARY 18, 2014

Image courtesy of Coats. Buffer discloses that tweets with images receive 18% more clicks and 150% more retweets. online adults are now Facebook users. Waggener Edstrom published a statistic stating 55% who engaged with causes via social media have been inspired to take further action. In 2013, Pew discovered 71% of U.S.

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NonProfit Hub

APRIL 17, 2024

Consider incorporating interactive content into your blog, such as: Quizzes Polls Image galleries or slideshows Interactive maps Interactive videos Your nonprofit’s content management system (CMS) may offer built-in tools or add-ons that make it easier to create interactive content. Use eye-catching calls to action.

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Nonprofit Tech for Good

OCTOBER 10, 2019

1) Choose the right fundraiser images and videos. The fundraiser’s main image is one of the first things others will see when the fundraiser is shared on social media platforms, so it’s important it conveys the right message and grabs the attention of potential donors. Make sure that your main image is not the nonprofit’s logo.

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Tech Soup

MARCH 12, 2012

On March 31, big changes are coming to all Facebook brand pages – the new Timeline format. Timeline has already begun appearing on personal pages so it will not be entirely unfamiliar to many Facebook users. It's worth a read if your organization has a presence on Facebook. The Changes.

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Candid

JULY 7, 2022

Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: . Are you using the same logo or image as a profile picture? If you’re planning on running a fundraiser directly on Instagram or Facebook, you’ll also want to update your profile on Candid’s GuideStar.

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Achieve

OCTOBER 6, 2023

Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content. An attention-grabbing image can encourage a user to pause their scrolling and engage more deeply with your nonprofit’s content.

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Tech Soup

APRIL 2, 2015

Besides being an amazing charity, Gentle Carousel has a monumental Facebook presence for a completely volunteer-run operation. The Gentle Carousel Facebook page has more than 202,500 likes. But you can fight against the algorithm, just as Gentle Carousel has done, with compelling and powerful images. and 2x, respectively."

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Qgiv

SEPTEMBER 1, 2021

United Way has repurposed images of their volunteers and video interviews of their staff to create several TikToks that raise awareness of their work. To inspire action one of the first things you must do is educate your community on the needs your nonprofit meets. Check out the examples below! Educating your target audience.

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Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. Interest Keepers: Post photos and videos of your work in action throughout your campaign. Use powerful images to tell your story.

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