Using Salesforce to Cultivate Donor Relationships
Beth's Blog: How Nonprofits Can Use Social Media
JULY 25, 2013
.” Recently, I had an opportunity to meet Tal Frankurt, CEO of Cloud for Good, where he shared some thoughts about how a well-designed SalesForce database could be an excellent tool for managing, measuring, and tracking relationships with donors. First and foremost, Salesforce is not a donor database. This was (by far!)
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