M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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Audience Research Free Test 52

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Encourage supporters to get in on the action and sell your t-shirts on your behalf with peer-to-peer fundraising. Have supporters sell the product. Optimize Your Nonprofit’s Website.

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Audience Marketing Nonprofit Search 98

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 84

M+R

JANUARY 24, 2022

It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. The question here is: what is already top of mind for our audience?

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Effective Rhode Island Build Demographics 93

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 296

Digital Strategy Guide Create 296

Bloomerang

SEPTEMBER 20, 2023

Your fundraising software should allow you to build a custom donation page that encourages people to complete the donation process and is easy for your donors to use. Here are some best practices to keep in mind when building an effective nonprofit donation page. Best practices for building an effective nonprofit donation page 1.

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Effective Donation Practice Build 80

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

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Action Difference Fundraising Nonprofit 106

Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Story Build Storytelling Images 59

CauseVox

JULY 26, 2023

Responsive design, streamlined navigation, fast loading times, and clear calls-to-action, and how they contribute to a seamless user experience. You’ll walk away with actionable strategies to optimize your peer-to-peer fundraising campaigns for mobile devices, reaching a wider audience and maximizing your impact.

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Relationship Gift Program Build 79

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals.

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Advocacy Local Audience Poll 143

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Action Report Practice Fundraising 72

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. So how can you build the top of your membership sales funnel? Don’t discount thought leadership for the top of funnel audiences.

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Create Strategy Associations Registration 169

Forum One

FEBRUARY 1, 2022

Instead, interactive tools, customization, and smart strategy allow nonprofits to go far beyond this to involve supporters in meaningful actions online that accomplish their mission. These experiences offer lessons for organizations of any size to re-imagine what it means to build community online.

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Build Community Experiment Las Vegas 70

CauseVox

JUNE 15, 2023

Whether you’re running a marathon to raise money for mental health or you are a nonprofit considering hosting a peer-to-peer birthday fundraiser , building an effective personal fundraising page is the first step towards creating positive change in the world. Call to action Finally, make a call to action. Say Thanks!

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Personal Build Effective Fundraising 72

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. And in a digital world where 55% of people who engage with nonprofits on social media take some action, that’s a substantial missed opportunity. Let’s dive in!

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Social Media Media Build Social 52

sgEngage

APRIL 19, 2023

Building a successful workplace giving strategy can provide your organization with a reliable source of funding, deepen supporter relationships, and increase awareness of your cause. Establish actionable goals and craft a plan to achieve them. Establish actionable goals and craft a plan to achieve them.

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Build Giving Strategy Tips 74

Achieve

AUGUST 12, 2021

Targeting them with your next peer-to-peer campaign is a smart way to build a sustainable support network for years to come. Build a strong narrative. Communicate with your audience by showing engaging photos of your work or a testimonial. Clear calls-to-action (CTAs). Convey genuine gratitude. . As of 2019, 90.4%

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

JULY 17, 2022

Building a predictable revenue stream helps to reduce this imbalance and provide much needed support during your organization’s fallow periods. It’s clear that recurring donors are willing to take additional actions for your nonprofit on top of their monthly donation. 4) Better Long-Term Planning. About the Sponsor.

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Donation Retention Gift Philanthropy 347

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort.

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Virtual Advocacy Channel Mobile 163

The Storytelling Non-profit

MARCH 7, 2022

As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. It can enhance your campaign’s effectiveness by: Allowing you to sequence messaging in a way that moves the audience towards your goals. Step 1: Define your timeline.

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Profit Story Campaign Build 78

sgEngage

MAY 12, 2023

If you’re planning a virtual event, make sure your CRM is part of the action and can readily integrate with your virtual auction software. For instance, create donor segments and study commonalities among your target audience to better target your item catalog to match their interests and price ranges.

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Virtual Build Stream Software 67

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

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Advocacy Generation Strategy Awareness 199

M+R

FEBRUARY 8, 2022

Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. All of the questions we asked about the audience to develop relevant creative apply here as well. Related Links: Building Blocks of Effective Creative: Relevance. Right Audience. Source: SEIU.

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Forum One

FEBRUARY 1, 2022

Instead, interactive tools, customization, and smart strategy allow nonprofits to go far beyond this to involve supporters in meaningful actions online that accomplish their mission. These experiences offer lessons for organizations of any size to re-imagine what it means to build community online.

Build 46

Build Community Experiment Las Vegas 46

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Creating Digital Destinations that Build Communities and Change Lives.

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Demographics Profile Audience Social Media 100

Nonprofits Source

JUNE 5, 2023

Inspire Facebook supporters to take action. With this in mind, let’s jump right into building a strong and supportive community for your nonprofit on the platform! Inspire Facebook supporters to take action. The post How to Build Community on Facebook: 5 Nonprofit Strategies appeared first on Nonprofits Source.

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Facebook Build Community Strategy 59

EveryAction

FEBRUARY 8, 2023

Valentine’s Day is a great time to give your audience a little extra sugar! Send them a victory email to thank them—and let them know how this win was made possible thanks to their actions. How did they learn about your nonprofit, and what motivates them to continue to donate, volunteer, or take action?

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Demonstration Impact Support Story 192

Media Cause

AUGUST 25, 2022

This gives us good insight into tips for building a strong year-end plan for 2022. As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. Paid Media.

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Action Campaign Trend Tips 52

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Build out an agenda for each meeting to make sure each challenge is addressed, and each win is celebrated! Create a Volunteer Committee.

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Tips Fundraising Management Cancer 334

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Test Hints 292

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 52

Action Difference Fundraising Nonprofit 52

Kindful

MAY 26, 2021

A good story allows organizations to build those relationships, win hearts, change minds, and prompt action. Your audience wants to see how they can relate to what your organization is doing and what you are saying. You don’t need to go overboard on details, but help your audience picture when or where the brand got started.

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Storytelling Story Share Build 57

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Knowing where your donors come from is the first piece to building an excellent donor experience, and growing your charity.

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Donor Track Campaign Facebook 285

Qgiv

APRIL 22, 2024

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

Media Cause

DECEMBER 21, 2021

Our actions and participation in advocacy that leads to the systemic and cultural change we want to see starts with the stories we tell — and believe — about our own experiences, our community, and our world. . To build a meaningful advocacy campaign, it needs to start with a real, human story of why we’re here and why people should care.

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Advocacy San Francisco Story Digital 59

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work.

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Story Guide Support Analysis 104