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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

The key here is making specific enough goals that you end up with an action plan and a timeline. For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

Websites 272
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

The key here is making specific enough goals that you end up with an action plan and a timeline. For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

Websites 130
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause. 2) Automation Did we surprise you with this one?

Tools 360
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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

Pick one template that you use often, and update it. Keep your brand and assets fresh by auditing and updating one or more of your most-used templates. This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. Take a look at your analytics.

PDF 130
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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This will greatly help the continued SEO growth of those pages.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics.

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