Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Advocacy and Email.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Connection Cafe

FEBRUARY 25, 2020

In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. The goal was twofold: To educate on the current value of benchmarking in the social good sector and. Insights into the Collaborative Benchmarking Survey Results. Programs.

Benchmark 38

Benchmark Survey Collaboration Social 38

NetWits

DECEMBER 1, 2011

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success. Great news!

Giving 235

Giving Advocacy Rate Action 235

Connection Cafe

OCTOBER 10, 2019

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. ” How it does that presents quite a few lessons.

Advocacy 33

Advocacy Tools Conservancy National 33

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Care2

JANUARY 21, 2013

But what kind of a direct impact do these “social actions” really have especially for nonprofits? Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action?

Benchmark 69

Benchmark Survey Video Uganda 69

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Check out our last installment here ! Most fundraising platforms offer this type of automated notification , so it shouldn’t require extra work from your already very busy team!

Communication 130

Communication Practice Program Instruction 130

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. Here's the kicker: These mobile users were less likely to click, donate, or take action in response to the email. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ".

Benchmark 64

Benchmark NTC Studies NTEN 64

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 6) Respond to and engage with followers.

Twitter 355

Twitter Practice Social Media Nonprofit 355

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Does our theory that robust email advocacy largely takes care of cultivation no longer hold as much water as we once thought? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). Make strategic adjustments? Burn down email and move into a bunker?). Now, let’s dig deeper.

Mail 108

Mail Spam Rate email 108

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage.

Award 71

Award Colorado Washington Wisconsin 71

Media Cause

AUGUST 15, 2022

If you have a policy, thought-leadership, or government relations team, you know that true societal shifts and those monumental changes we want require advocacy. And advocacy requires, well, advocates. And that really applies to both fundraising and advocacy , but in this case, we’ll focus on the advocacy side of things.

Support 52

Support Advocacy Policy Hints 52

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. percent and email advocacy rates at 4 percent.

Benchmark 50

Benchmark Convio Trend Statistics 50

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Report Highlights.

Review 120

Review Benchmark Advocacy Database 120

Connection Cafe

SEPTEMBER 23, 2020

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy.

Professional 49

Professional Communication Blackbaud Fundraising 49

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

M+R

JUNE 5, 2023

As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match. Looking for benchmarks? We’ve got some Benchmarks.

Conservancy 82

Conservancy Influence Mail Headline 82

Care2

JANUARY 27, 2010

On Tuesday, Care2’s Justin Perkins moderated the webinar Connecting Advocacy to Fundraising for Maximum Impact. However, according to M&R’s eNonprofit Benchmark study, 61% of online activists take action one-time. Tie action items and appeals to specific news. Integrate advocacy and fundraising.

Advocacy 42

Advocacy Fundraising Benchmark Blackbaud 42

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. Highlights.

email 169

email Marketing Nebraska Omaha 169

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can leverage your email list to drive further action on other platforms. Online Advocacy Online Fundraising Social Networking Trends'

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions. Here are the highlights.

Benchmark 28

Benchmark Studies Case Study Rate 28

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can leverage your email list to drive further action on other platforms. Online Advocacy Online Fundraising Social Networking Trends'

email 70

email Advocacy Social Network Social Media 70

sgEngage

DECEMBER 18, 2023

Three actions can lead to more effective alignment between knowledge work and change: making distinctions so that we effectively ground datamaking, framing our work as social construction so that we harness the power of questions, and embracing trajectory thinking so that we can integrate knowledge practice with strategy.

Knowledge 67

Knowledge Philanthropy Change Work 67

sgEngage

OCTOBER 9, 2023

You cannot have empowerment without participation: empowerment is not something we ‘do’ to other people, but is itself a participatory process that engages people in reflection and inquiry to understand the power they have, and to take action for change as they define it.” This can range from them being consulted to owning the results.

Participatory 82

Participatory Evaluation Empowerment Grant 82

Saleforce Nonprofit

NOVEMBER 7, 2022

Through Laureus’ Sport for Peace and Humanitarian Action Fund, we’ve partnered with organizations supporting young Ukrainian refugees in Poland, Romania, and elsewhere in Europe. This is best done through advocacy and encouraging the business world to examine the role sport can play in driving societal change.

Change 80

Change Sierra Leone South Africa Poland 80

Connection Cafe

JANUARY 27, 2017

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Social media influencers are typically active on one or more social networks, have a modest to large following, and can drive significant action and awareness for campaigns. Then ask them to tweet your action in the email subject line. Video Petitions.

Social Media 20

Social Media Advocacy Support Media 20

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. million online actions shed light on valuable information for nonprofits and their messaging. billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

Care2

MAY 19, 2014

It''s important to make sure that your nonprofit has a website that''s responsive including action and donation pages. Marketing Research Metrics Mobile Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends nptech' What are your investment goals and wish list items for 2014?

Digital 73

Digital Money Mobile Benchmark 73

Care2

JULY 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Were excited to get building.

Wiki 28

Wiki Action Social Media Ideas 28

Forum One

MAY 11, 2021

Start by establishing clear and defined benchmarks on what success looks like for your organization to help manage expectations. Brand awareness, advocacy, and social media tools. Brand awareness, advocacy, and social tools allow you to understand how your audiences perceive your brand on social media.

Tools 53

Tools Tips Integration Evaluation 53