Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
I’ve always been an optimist—believing people are more interested in the solution and the progress forward, than alarm and complaint. Other studies show that use of positive empathy—like a happy face—encourages donors because they either see the result of their generosity, or they want to experience the joyful mood portrayed in such an image.
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