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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

I’ve always been an optimist—believing people are more interested in the solution and the progress forward, than alarm and complaint. Other studies show that use of positive empathy—like a happy face—encourages donors because they either see the result of their generosity, or they want to experience the joyful mood portrayed in such an image.

Raise 91
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14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

Image courtesy of itextusa.com. O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013).

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How Baby Boomers Use The Internet

TechImpact

Image courtesy of Modern Senior. The frequency of online giving ballooned in 2013, increasing by 14% in 2013. million people age 55 and over engaged in social networking with nearly 19 million of those people using Facebook (comScore). The stigma against older generations not spending their time online is a farce.

Internet 177
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On the Future of Braille: Thoughts by Radical Braille Advocates

Beneblog: Technology Meets Society

Betsy Beaumon I recently had the honor to speak at the first-ever Braille Summit , hosted on June 19-21, 2013 by the National Library Service for the Blind and Physically Handicapped (NLS) and Perkins School for the Blind. The cost of electronic braille displays remains prohibitively expensive for most blind people in the world.

Literacy 208
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Nonprofit Technology News: 2013 Year in Review

Tech Soup

2013 was the year of an ever-widening NSA spying scandal with its revelations of how little digital privacy we really have – even heads of state. The much-heralded wearable computing era arrived with a crop of smartwatches during 2013. A 2013 survey from The Millennial Impact. Smartwatches. Green Technology.

News 62
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10 Tips For #GivingTuesday Donation Form Optimization

TechImpact

Image courtesy of SmashingForms. in 2013, and online donations grew by an astonishing 14%. Charitable giving on #GivingTuesday, in 2013 increased 338% , which also heavily contributed to the rapid increase in online giving. With #GivingTuesday right around the corner, your nonprofit’s donation page could use some sprucing up.

Donation 210
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Image Beats Text: Good for Museums, Tough for Me

Museum 2.0

Visual content motivates more responses than text, engages younger participants, and is often cited as a major trend of 2012 and 2013. In contrast, many of the people I work with use visual social media formats as their lead tools for creating, sharing, and consuming information. A trend in which I take almost no part.

Museum 47