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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Fundraisers can receive helpful cues from these intelligent tools.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries.

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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Findings are below.

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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates?

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