Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2012

I also wanted to learn what their techniques would be for using social media ambassadors and experience it as a social media ambassador first-hand so it could help me advise nonprofits. What is a social media ambassador? They involve their ambassadors in the content and promotion around the campaign.

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Social Media Media Social Celebrate 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

Note From Beth: I’m a huge fan of Giving Days because they raise the awareness, engagement, and donations to nonprofits and being generous. Last week, we watched as a national day of giving and awareness campaign for “Giving Tuesday” unfold and spur spikes in donations.

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Giving Minnesota Social Media Offline 104

Nonprofit Tech for Good

OCTOBER 24, 2013

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. Mobile email is on the rise.

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Mobile Web Social Network Social Media 276

Get Fully Funded

NOVEMBER 6, 2023

Getting Attention suggests outlining these important elements in a plan that accounts for: Detailed campaign goals and key performance indicators (KPIs). Think of ways to channel your event’s theme into your marketing materials. For instance, when hosting a gala, you might use an elegant typeface on your social media banners.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Getting Attention suggests outlining these important elements in a plan that accounts for: Detailed campaign goals and key performance indicators (KPIs). Think of ways to channel your event’s theme into your marketing materials. For instance, when hosting a gala, you might use an elegant typeface on your social media banners.

Marketing 52

Marketing Strategy Influence Social Media 52

The Modern Nonprofit

SEPTEMBER 28, 2023

What started in 2012 has exploded into the biggest giving day of the year, inspiring hundreds of millions of people worldwide to give, collaborate, and celebrate generosity. If you plan to participate this year, start preparing today with these tips and resources for a successful GivingTuesday campaign via GivingTuesday.org.

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Tips Social Media Campaign Goal 52

The Modern Nonprofit

AUGUST 31, 2021

What started in 2012 has exploded into the biggest giving day of the year, inspiring hundreds of millions of people worldwide to give, collaborate, and celebrate generosity. If you plan to participate this year, start preparing today with these tips and resources for a successful GivingTuesday campaign via GivingTuesday.org.

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Tips Social Media Campaign Goal 97

Qgiv

OCTOBER 11, 2022

For many nonprofits, Giving Tuesday is the most important giving day in their yearly fundraising calendar, and it takes time and careful planning to execute a successful Giving Tuesday campaign. Giving Tuesday began in 2012 at the 92nd Street Y, a cultural and community center in Manhattan. What is Giving Tuesday?

Giving 52

Giving Template Widget Social Media 52

Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

Social Media 78

Social Media Raise Money Media 78

Connection Cafe

SEPTEMBER 6, 2017

To put that in perspective, the year before the first #GivingTuesday in 2012, there were just $6.6 Follow these steps to create your campaign: 1. Whether you’re large or small—whether this is your first Giving Tuesday campaign or 6 th —the point is that you must decide on your strategy. Campaign updates. Email sends.

Campaign 48

Campaign Create Giving Org 48

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Download Spreadsheet Template ]. Website Unique Visitors. eNewsletter Subscribers.

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Track Mobile Media Fundraising 234

Nonprofit Tech for Good

DECEMBER 31, 2018

M-Changa also makes it easy for NGOs to account for funds coming in from multiple paymnet channels with automatic reporting and statements. Constantly update your supporters, especially after the campaign ends – if you do this consistently, you will gain trust and your crowd will grow over time.

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Kenya Trend Mobile Giving 196

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

Meme 112

Meme Philippines Photography New York 112

Givinga

NOVEMBER 14, 2018

Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ Remind People About Giving Campaigns. Giving Tuesday campaigns are a product of the digital age.

Campaign 49

Campaign Giving Philanthropy Charity 49

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Download Spreadsheet Template ]. Website Unique Visitors. eNewsletter Subscribers.

Track 186

Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. One of their newest experiments is a Twitter campaign, #150jobs.

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Measure Twitter Campaign Celebrate 103

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Think Strategically About Your Social Media Presence.

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Social Media San Francisco Conference Media 50

sgEngage

APRIL 10, 2023

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Before they can contribute to your campaign, donors need to know it exists.

Demographics 72

Demographics Retention Donor Research 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

A few weeks ago, HandsOn Network launched The Good & Ready Campaign that leverages interactive technologies and social networking to support their partners, The American Red Cross , Ready.gov and FLASH by recruiting, inspiring and mobilizing volunteers in support of their goals for September, National Emergency Preparedness Month.

Hurricane 97

Hurricane Measure Social Media Pledge 97

Tech Soup

AUGUST 24, 2012

on October 1, 2012. Best Integrated/Multi-channel Campaign — The Trust for Public Land (TPL) was presented the award for its year-end matching gift campaign, which integrated direct mail and online communications. Best Integrated/Multi-Channel Campaign. Best Online Campaign. Best CRM Visionary.

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Blackbaud Award Impact Convio 60

NetWits

MARCH 11, 2012

Big Brothers Big Sisters of America has been doing incredible work for over 100 years and, while content marketing isn’t news to them, they’re using content along with social media to make sure the online world knows about their work. Charity:Water – Empowering staff be creative.

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Content Story Marketing YouTube 213

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Note from Beth: In the decade or so that I’ve been doing social media, I’ve always been an advocate of the “Listen, Learn, Adapt” approach to doing social and a decade later, it is still very important for success. If you manage social media accounts, you’re probably already doing some of this.

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Yemen Guide Support Social 50

Amy Sample Ward

JUNE 15, 2012

Twive and Receive Reveals the Top 20 Most Generous Cities & Who Would Win In A Fight Between the Hulk and a Kitten | Razoo Media Room – "Julie Nations, the Executive Director of The Ellie Fund said “It’s been the best communications outreach program we’ve ever done. Martin Luther King Jr.

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Hunger Web America Case Study 120

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 30, 2012

We have no idea about the damage to the house, but coming through social channels, I found photos of my hometown , including the one above of the CVS near their house. Chris Bonanni (@ChrisBonanni) October 29, 2012. ACBoardwalk #Frankenstorm #Sandy twitter.com/ChrisBonanni/s….

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Hurricane Donation Headline New York 114

Connection Cafe

MARCH 4, 2019

If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Do not confuse the channel of engagement with the channel of the transaction. Back in 2012 , I wrote why nonprofits must avoid the year-end online giving trap.

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Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. The challenges: Explosion of online media channels. Every organization, individual has the opportunity to be a media organization. Stories are social. A multi-screen world.

Learning 86

Learning Donor Online Fundraising 86

NTEN

JANUARY 4, 2012

Our first webinar of 2012 will help you get a handle on what it means to have an " Effective Internet Presence ". We'll also dive into which online tools and social media are most effective, what strategies fit each tool, and the advantages of integrating your online campaigns. Engagement or broadcast?

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Internet Effective Broadcast Channel 64

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Charity Lesson Marketing Digital 128

NTEN

JULY 23, 2012

[Editor's note: The following is an excerpt of an article in the June 2012 issue of NTEN:Change. By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Let’s look at them one at a time.

Content 84

Content Map Journal Channel 84

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. So, how can your email campaigns stand out? 3 is important for appeal campaigns. Think about what’s in your inbox. Here are 3 ways: 1.

email 48

email Campaign Test Benchmark 48

Tech Soup

MARCH 18, 2013

In a panel hosted by TechSoup, representatives from four arts organizations discussed how they are using social media in new and innovative ways to market the arts. Michael DeLong, senior manager of online community and social media at TechSoup and managing editor at Emerging Arts Professionals , moderated the discussion.

Arts 57

Arts San Francisco Community San Jose 57

Care2

NOVEMBER 28, 2012

This CEO’s response also spread across social media and blogs and people began flooding the company’s Facebook page posting angry comments. Framing a campaign or situation that your constituents or the public did not think was an accurate portrayal is another example of how an online crisis can unfold.

Management 67

Management Online Uganda Strategy 67

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” We may need to start wearing these here! ” in the office). .”

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Attention Data Fundraising Journal 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 2, 2015

While my in-box filled up with many GivingTuesday requests from nonprofits that I support, I was struck by the creativity of how each organization incorporated giving Tuesday into fundraising or donor recognition campaigns. Global Giving did a creative campaign to encourage people to share why they give.

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Philanthropy Global Participatory New York 50

Connection Cafe

NOVEMBER 11, 2014

In 2012 I helped staff the social media “war room” for Super Bowl XLVI – the most socially connected sporting event up to that point. A year and a half later, I once again found myself in a social media war room – this time for a #GivingTuesday campaign. Be responsive. Be Responsive.

Social Media 40

Social Media National Photo Newsletter 40

Nonprofits Source

SEPTEMBER 1, 2017

Marketing is a weird mix of social sciences meets data sciences. We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Promote content across multiple channels. I couldn’t agree more.

Marketing 69

Marketing Strategy Online Adwords 69

Nonprofits Source

SEPTEMBER 1, 2017

Marketing is a weird mix of social sciences meets data sciences. We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Promote content across multiple channels. I couldn’t agree more.

Digital 68

Digital Marketing Strategy Adwords 68