10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” Communication method. Chances are good, your nonprofit has employed an array of communication techniques. But what are donors looking for? Direct mail. Phone calls.
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