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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Download Now!

Technique 201
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Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines.

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International Human Rights Day 2011

Beneblog: Technology Meets Society

2011 has been an amazing year for human rights defenders. Our team members are creating an “accountability toolkit” – a set of innovative techniques for identifying patterns of responsibility for grave human rights crimes. All HRP’s publications are available online. But the road toward justice is long and nothing is inevitable.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. percent to 4.5

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Best Blogs of 2011

Connection Cafe

Well, it’s the moment you’ve all been waiting for…our choice for the best Connection Cafe blog posts of 2011. So, for those of you that achieved it in 2011, congratulations! Google Analytics for Nonprofits – tips on using Google Analytics to gain more insight into your online marketing.

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Have Questions, Not Answers for 2011

Care2

Marketing, in particular, social marketing can make all the difference in your organization's work come 2011. By applying marketing principles and techniques to influence and change attitudes, beliefs and environments to change behavior and achieve good. For 2011, I propose the following challenge. What is social marketing?

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Online Campaigner. Internet Director.