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Great reads from around the web on February 15th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). I really wish more organizations included voter registration efforts in their community work! " The Age of Mobile Email Has Arrived.

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How to Pull Off a Successful Nonprofit Virtual Gala

Top Nonprofits

Both online and in-person events have the potential to engage a wide range of supporters. At first glance, you might think that it’s not possible to emulate the atmosphere of a traditional gala in an online space. This is because much of what ultimately makes a gala a success is the same whether it’s in-person or online.

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Turning Low-dollar Fundraisers Into Money Raising Superstars

NetWits

Avoid trying to fit “something for everyone” into your messages, such as including tips to get started, reach your goal, and be a top fundraiser in one email. Instead, deliver a message that tells them how easy it is to get started ( 1 in 4 emails you send will usually results in a donation ). Reward online registration.

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One Email Tactic Nonprofits Need to Steal from Brand Marketers

Tech Soup

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. ” The average online gift was $89. . ” The average online gift was $89. Online Revenue and Advocacy Growth. of advocates that also made a donation online.

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Event Engagement: 5 Strategies for Nonprofits

DNL OmniMedia

If you weren’t already hosting virtual events, the COVID-19 pandemic probably pushed your nonprofit to hold more events online. Include a QR code on your flyers that passersby can scan to access your information and registration page. Let’s get started! Plan hybrid events. Word-of-mouth marketing. Give attendees more to do.

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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

Email: Another excellent fundraising channel is email, which is an easy way for you to connect with donors and direct them to your website. Because you’re already online, you can use emails to encourage online donations. Simple registration. : John founded Snowball in 2011. Snowball guide.