12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology
Nonprofit Tech for Good
APRIL 18, 2017
In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2016 Donor Loyalty Study. For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Source: 2017 Benchmarks Study. Online donations accounted for 7.2% In 2015, that jumped to 20%.
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