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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

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Nonprofit Giving on the Rise [Online and Offline!]

NetWits

The charitable giving index reports that overall revenue increased by 6.2 percent for the 3 months ending May 2010 as compared to the same period in 2009 while the online giving index reports that online revenue increased by 23.0 percent for the 3 months ending May 2010 as compared to the same period in 2009.

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Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away. Two weeks ago, I wrote up my prediction for fundraising trends for 2009.

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2011 Online Giving Trends

NetWits

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. compared to the same time period in 2010. Smaller nonprofits grew 12.8%

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

Their recent report provides great insight into how nonprofits are benefitting (or not) from Facebook. In 2010, 78% of nonprofits surveyed by NTEN who had raised money on Facebook raised $1K or less in 12 months. I was surprised to see these results because getting people to attend offline events is not a low barrier.

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March #4change topic: How Social Media Can Enhance Events

Amy Sample Ward

From the newest member of the #4Change team, ChristinasWorld : In the wake of South by Southwest in Austin, and in anticipation of some exciting social media and social change gatherings coming up on the 2010 events calendar, we thought it could be useful to explore How Social Media Can Enhance Events as the topic for the March #4change chat.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Examples and practical tips to live by.

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