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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Examples and practical tips to live by.

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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Read the entire report to learn more about global trends. All Rights Reserved

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Great reads from around the web on April 23rd

Amy Sample Ward

One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." Change the internet?

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Membership Renewals Take a Dive

Care2

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

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Making More of Your Metrics

NTEN

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Let's take an easy example.

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