Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

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APRIL 17, 2012

annually, 46 percent of greater value to a nonprofit than direct mail only donors. Boomers are flocking to social sites: Boomers are one of the fastest growing segments on social sites, up 60 percent from 2010. Dual channel donors give the most: On average, dual channel donors give $123.29

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SEPTEMBER 18, 2013

Because The Next Generation of Canadian Giving 2013 builds on a similar study conducted in 2010, and was based on similar studies into the habits and preferences of American donors , the report not only identifies trends in Canadian giving, but also provides insight into the differences between Canadian donors and their American counterparts.

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JANUARY 28, 2010

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Yet over the holidays, I received a fancy direct mail piece from you. I realize that sometimes you will contact me by mail. Top 5 Lessons Learned in 2009: Multi-Channel Engagement.

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APRIL 9, 2010

Matures: - Actually like to be called and reached out to personally - Pre-plan their giving - Still send everything through mail for donations - Want to guard their investments - Will self identify with organizations and want to feel like their dollars are being given to support the mission. Newsletters, newsletter, newsletters!

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FEBRUARY 1, 2011

Unfortunately, in March and November of 2010, two of the big stars of the films passed away ( Peter Graves and Leslie Neilsen ). I was inviting friends to join me at the theater via e-mail. Facebook has played a big role in keeping me informed and updated about Airplane! However, last week something new happened. And it worked.

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JUNE 24, 2010

How are we going to thank our donors for giving to us in 2010? Decide what methods you will use both online and offline - mobile, direct mail, email, social media etc. and method (direct mail, email etc.) How are we going to ask for end of year gifts? Who are we going to ask for end of year gifts? Create or review your budget 3.

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JANUARY 21, 2010

I had to use both email and regular mail, contacting every person in my address book. Even more lessons learned and ideas can be found in the 2010 Nonprofit Resolutions Guide , and of course, I know there are many other tips participant fundraisers must have. And what are you looking to do in 2010? In my dreams!

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APRIL 8, 2011

Clearly we have to start with the Alec Baldwin pledge drive promos that hit the air in 2010. Part of KUT’s answer was to promote it heavily on-air, in their direct mail efforts and online, but here was the kicker for me. By no means is this an exhaustive collection, but here are few favorite examples that I've seen recently.

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FEBRUARY 5, 2010

These might not be the people you want on your direct mailing list because you might not see the return you’re looking for. If you’re looking for additional tips on this topic, take a peek at the 2010 Nonprofit Resolutions Guide.

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FEBRUARY 11, 2011

Online giving is increasing; remember $6 billion was estimated to have been donated online during the 2010 holiday season. With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. In a word: Yes.

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MARCH 4, 2019

SMS text-to-give in the United States experienced a major spike following the Haiti Earthquake in 2010 but has never achieved inflated expectations. Some people are going to spend the next 20 years talking about the death of direct mail, email, social media, online giving, peer-to-peer, and everything in between. The Next 20 Years.

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JUNE 9, 2016

Others still measure by the number of letters mailed to editors of major newspapers and periodicals that are published as commentary or whether a newspaper publishes an op-ed from a nonprofit organization’s CEO or Executive Director. San Francisco, California, United States: Jossey-Bass. [3] 3] Kingdon, J. 4] Zimmerman Lehman.

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MAY 10, 2011

While donors may be inspired to give because of a direct mail piece or phone conversation, more and more want to be able to take the final step in making a gift via the web. Historically, it was fairly easy to track donations via a single channel like direct mail. Do you do a lot of mailings?

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JUNE 4, 2010

Reprinted from Grizzard , original post by Chip Grizzard on 6/3/2010. Single channel direct mail is on the decline and digital fundraising is rapidly increasing. I have heard ranges from direct mail will be dead in 5 years to direct mail will never die. Author: Jill Ward. Today, most organizations are less than 10%.

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AUGUST 22, 2014

That’s why it’s important to treat your appeal like it’s any other piece of direct mail, which needs to be especially enticing to get a response. With your help, we hope to double the number of meals we distribute in 2010.

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FEBRUARY 4, 2011

Even though I didn’t take the survey (it’s based on responses from 780 nonprofits in December 2010) I am guessing plenty of Convio clients did and these findings got me jazzed about the technology we provide them. Organizations can expect $11 in online revenue for every email subscriber recruited.

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OCTOBER 4, 2010

Think of December 2010 as your golden opportunity. Although this reason doesn’t make us feel as warm and fuzzy inside as the prior, when it comes down to it people want to get their donations in for 2010 so they can get the tax break. Don’t wait until next year. People really do want to give at this time of the year.

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