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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

Websites 248
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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

Channel 28
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Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines.

Online 144
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 144
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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

1) A multi-channel approach to engagement. Multi-Channel Engagement. Print: Direct mail is far from dead. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days.

Campaign 253
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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

] By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. But raising funds online is not about technology, any more than raising funds through the mail is about paper. Analysis of cumulative online giving (i.e.,

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Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Care2

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Create Killer Landing Pages.

Studies 78