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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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Three Ingredients for Successful Year-End Fundraising

NetWits

This is the time of year that your organization should be raising up to 40% of its donations online. In 2010 an estimated $291 billion was raised. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study.

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

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How Much Money Should Your Nonprofit Be Raising Online?

Care2

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. Get online today!

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Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Care2

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Create Killer Landing Pages.

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Latest Trends in Online Fundraising

NTEN

With more than half of 2010 now over, it might be helpful to review some updated statistics. . Online Giving Remains Positive. But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations.

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New on SSIR: How does celebrity impact your fundraising?

Amy Sample Ward

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. Online fundraising revenue grew overall by 14% between 2009 and 2010. Both of them involved celebrities.

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