NTEN
SEPTEMBER 22, 2011
In 2010, we started preparing months in advance for end-of-year fundraising. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate?
Amy Sample Ward
MAY 17, 2011
From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights.
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NTEN
DECEMBER 11, 2013
The true test of any nonprofit is to demonstrate impact. But the first test is to set up a way to measure it. Much of 2010 was focused on Project Cultivar, which worked in the Dominican Republic sugarcane plantations and its company towns, bateyes.
Care2
DECEMBER 29, 2014
In 2010 nonprofits heavily invested in Facebook. Are there others that you should test in 2015 that maybe a better fit? Online Advocacy Online Fundraising Online Marketing' Review Your Online Strategy. Are You Diversified? This dream never really panned out for most nonprofits. In 2015, review your online strategy.
Connection Cafe
MAY 7, 2013
According to a study conducted in 2010 that looked at charitable habits and multichannel preferences of four different generations of constituents, The Next Generation of American Giving , younger generations tend to give similar amounts, but to fewer charities. Finally, test and test and test some more.
Care2
DECEMBER 28, 2010
What’s on tap for social media and advocacy? I saw (and responded to a few great appeals in 2010) but much nonprofit communication still seems artificial, inauthentic and dare I say boring! Organizations must test appeals to determine which messaging works best. Online Advocacy is broken. Holly Ross, NTEN.
Tech Soup
JUNE 2, 2010
The fine folks at Fenton Communications have made it feasible for me to foray into the 2010 Personal Democracy Forum as a "Fenton Fellow" (go ahead, just count the number of "fs" in that sentence). Check back here for more and feel free to check out the #pdf10 hashtag on Twitter to see what's happening throughout the event. read more.
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