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6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. read more ). read more ).

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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors. 61% of organizations’ average gifts dropped in 2009.

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Use Social Media to Reel in Big Fish Donors

Beth's Blog: How Nonprofits Can Use Social Media

Use Social Media to Reel in Big Fish Donors Guest Post By Geri Stengel, Ventureneer. Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? This is a question that was answered in a study from 2009 and the answer is yes. Find out how one successful nonprofit leader does it.

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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Here are five good nonprofit infographics worth looking at.

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Three Ingredients for Successful Year-End Fundraising

NetWits

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters.

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Latest Trends in Online Fundraising

NTEN

There is often a lot of speculation and guessing about what’s happening to fundraising in the nonprofit sector. The recession certainly had an impact across the entire nonprofit sector. The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging.

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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing).

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