article thumbnail

Use Social Media to Reel in Big Fish Donors

Beth's Blog: How Nonprofits Can Use Social Media

Use Social Media to Reel in Big Fish Donors Guest Post By Geri Stengel, Ventureneer. Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? This is a question that was answered in a study from 2009 and the answer is yes. Who are their big individual donors?

article thumbnail

MultiChannel Donors: Real? Or Yeti?

NTEN

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Donors acquired by direct mail very rarely convert to online giving channels. The lesson?

Donor 58
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

Even in this dismal economy, online donations grew 14% and 69% of nonprofits raised more in 2009 than 2008. The study also noted that 49%of online mid-level and major donors visited a nonprofit's website before donating money online or offline for the very first time. 61% of organizations’ average gifts dropped in 2009.

article thumbnail

6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. Here are some highlights: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and.(

Studies 116
article thumbnail

Three Ingredients for Successful Year-End Fundraising

NetWits

from 2009 when giving was $280.3 Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. Provide compelling reasons to donate and tell donors how their hard earned money is being spent. Fundraising Facts. Charity Navigator.

article thumbnail

Latest Trends in Online Fundraising

NTEN

The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. The trends of multichannel donors are very encouraging. .

Trend 86
article thumbnail

What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95