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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Roundup of 2009 Online Giving Stats

Robert Weiner

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. 69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less. More than half of the nonprofits that reported the size of their average online gifts saw decreases in gift size.

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Benchmarks Extra: Monthly Giving

NTEN

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For a large portion of the nonprofit sector December is a critical time of year. Download the report now! . Key takeaway.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Are nonprofits experimenting with mobile more? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more.

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Three Ingredients for Successful Year-End Fundraising

NetWits

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. This is the time of year that your organization should be raising up to 40% of its donations online. from 2009 when giving was $280.3 The average 1x donation is $60.00.

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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Size of donation is down, but number of gifts is up. Small is the new big.