Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. Think of how you want to be successful in 2009. Stated another way, organize and simplify. I have a confession.

Goal 50

Goal ROI Wiki Metrics 50

sgEngage

APRIL 12, 2011

nonprofits, coupled with the 10 major activity areas of charitable organizations to diagram the relative flow of money from each source to each activity area. Get the latest data on email open rates, social media usage, email churn, and more. Based on 2006 data, the chart features the 10 major sources of revenue for U.S.

Blackbaud 91

Blackbaud Benchmark Nonprofit Chart 91

Care2

OCTOBER 21, 2009

After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month.

Studies 71

Studies Communication Online Practice 71

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) per matched name.

Social Media 47

Social Media Online Advocacy Media 47

Classy

APRIL 29, 2021

Our Leadership Council incorporates a diverse array of expertise and cause affiliations with representation from nonprofit organizations, corporations, foundations, academic institutions, and many more. His work examines the challenges of performance measurement, accountability, and governance facing organizations with a social purpose .

Award 57

Award Leadership Cleveland Hunger 57

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Email open rates declined 1% while a past study found a 3% decrease between 2006 and 2007. Email lists are continuing to grow, though the rate of growth was 17% in 2008.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Connection Cafe

MARCH 14, 2011

website traffic and registration, email communications, online fundraising and advocacy) look no further. Overall, 79 percent of organizations included in the report raised more in 2010 than 2009, while 21 percent saw declines in their online fundraising. Advocacy continues to play an important role. percent in 2009.

Convio 51

Convio Benchmark Studies Haiti 51

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

Since 2009, we’ve posted a weekly first-person success story and podcast on our My Story blog. With the elections coming up in November and the unemployment rate still at 8 percent, a lot of the current conversation around jobs is mired in negativity and debate. First, we have a culture that supports innovation.

Measure 103

Measure Twitter Campaign Celebrate 103

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 1.

Social Media 28

Social Media Conference Advocacy Online 28

NTEN

FEBRUARY 17, 2010

There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. When you remove the estimated $122 million in corporate pledges from that number, more than half of all funds raised came online through those organizations.

Online 74

Online Giving Convio Mobile 74

Care2

SEPTEMBER 10, 2011

2) Social Networks require their own list growth strategy: email open rates are on the decline, according to Pew, 61% of adult users are social network users, an increase of 9X since 2005. Roz Lemieux argued that where we are with social networks today is where we were with email in 1999.

Channel 63

Channel Data Strategy Tips 63

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) billion in 2008 to $29.8 billion in 2013.

Mail 34

Mail Social Media Online Advocacy 34

Care2

SEPTEMBER 10, 2011

2) Social Networks require their own list growth strategy: email open rates are on the decline, according to Pew, 61% of adult users are social network users, an increase of 9X since 2005. Roz Lemieux argued that where we are with social networks today is where we were with email in 1999.

Channel 59

Channel Data Strategy Tips 59

Connection Cafe

OCTOBER 24, 2017

It has long been believed that the health of the philanthropic sector is directly linked to the passion people have for organizations and their missions. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors. And this means we have strategic problems.

Studies 36

Studies Donor United States Blackbaud 36

Connection Cafe

FEBRUARY 10, 2010

He has argued that Mother Theresa was not primarily interested in eliminating poverty, which would have involved muscular advocacy for things like the empowerment of women. Conventional wisdom has always said that nonprofits should focus on either service or advocacy, but not both. But some take the opposite route.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It depends on what your goals are.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It depends on what your goals are.

YouTube 34

YouTube Video Social Media Advocacy 34

Connection Cafe

APRIL 20, 2015

There has been little consensus about the impact of focusing on overhead as a means of evaluating nonprofit organizations, either among nonprofit leadership or researchers. My research was done via a survey directed to employees and board members of nonprofit organizations.

Time 20

Time Donor Research Issue 20

Care2

DECEMBER 20, 2009

The people who work in online advocacy and fundraising are some of the most creative people I know. In 2009 their campaigns made me laugh or helped me channel my frustration over injustices into action. Here’s my list of the best websites and online campaigns from 2009.

Campaign 74

Campaign California Photo Proposal 74

Care2

FEBRUARY 3, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It was free , after all. CPC limit ?

Google 37

Google Grant Social Media Adwords 37

See3

OCTOBER 18, 2007

For organizations on the Convio platform, the Facebook application is a no-brainer and a HUGE improvement from Causes. It will be interesting to see how many organizations roll this out in the coming months and to track the success with it. They care about your organization and your organization’s cause.

Convio 40

Convio Application Facebook Causes 40

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Will social networking evolve?

Mail 47

Mail Social Media Online Advocacy 47

Zen and the Art of Nonprofit Technology

APRIL 7, 2007

If you have purchased a copy/subscription to the Journal with a corporate license, this means that it is for use by people within your organization. You may post it to your intranet, so long as access to that intranet is restricted to those who work for your organization [emphasis mine]. I’m in an absurd position, personally.

Journal 100

Journal Change License Model 100

Connection Cafe

APRIL 5, 2010

For those of you who have not seen this before, the study looked at nearly 500 nonprofit organizations’ online marketing results and compiled a series of benchmarks for evaluating fundraising, email, advocacy, and marketing success online. 61 percent of all organizations saw their average gift drop in 2009.

Convio 35

Convio Benchmark Files Metrics 35

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 6% rate as opposed to.3%

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 6% rate as opposed to.3%

Avatar 37

Avatar Life Campaign Social Media 37

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Retention rates decreased by a median 1%.

Social Media 31

Social Media Advocacy Fundraising Online 31

Non Profit Quarterly

AUGUST 10, 2022

5 As for Uber and Lyft, these companies maintain policies that reward workers for low ride- cancellation rates—policies that are so tightly enforced, drivers are pressured to continue their rides even in the face of verbal abuse or physical assault. 36 Farmers can begin using the site for free, and commissions on food sales are very low.

Platform 140

Platform Technology United States New York 140