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How Nonprofits Can Engage Volunteers in Advocacy

ASU Lodestar Center

During my Master of Nonprofit Leadership and Management (MNLM) studies, I gained an appreciation for volunteers and an interest in how volunteers can engage in advocacy. The terms advocacy and lobbying are generally used interchangeably to describe how nonprofits influence legislation and public policy.

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2009 eCampaigning Review Released

Amy Sample Ward

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. Only 43% of actions linked to background information. People may want more background information but that’s because they are interested! Download Reports.

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The ALS Ice Bucket Donor Retention Challenge

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been going every year since 2009 to cover the event on my blog. Out of all the amazing speakers and discussions , I was lucky enough to sit down with Barb Newhouse, President & Chief Executive Officer. can’t do good research or do advocacy. And, our entire organization kicked into high gear.”

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. When I started at organization in July 2009, the Facebook fan page had about 6,000 fans and now it has over 35,400 fans.

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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. Think of how you want to be successful in 2009. And, I also need to make my information tracking a bit more systematic.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights.

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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. The report is chock full of amazing and interesting information you can use to make better decisions about your online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.