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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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To the Small Nonprofits on the Social Web: 5,000 is the Magic Number

Nonprofit Tech for Good

The larger your communities, the higher your ROI. Related Link: Social Media and Mobile Technology Webinars for Nonprofits. We worked so hard to get to 5,000 and then we took off! Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will.

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Technology Trends for Nonprofits in 2011

NTEN

How should nonprofits position themselves in this ever changing world of technology? How important is it for them to understand and keep up with the new trends in technology? To answer these questions and more, we at Smart Online™ used this last quarter of 2010 to try and unravel the ‘Technology Trends for Nonprofits’ in 2011.

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

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How To: Put Technology to Use (October 2008)

NTEN

Your guide to the resources that will help you put technology to work for your cause. Determine the ROI of Social Media. NTEN's own Holly Ross suggests a simple formula: (Time & Money Saved + Money Earned) - (Time & Money In) = ROI. This month, all of the links are courtesy of We Are Media. Share Your Story.

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Qgiv Partner Showcase: Achieve

Qgiv

Achieve was founded in 2008 and started off working in the nonprofit sector primarily in research, strategy, and fundraising. In 2014, a technology solutions-focused group of owners acquired Achieve and reorganized it into the company it is today. Like Achieve, Qgiv exists to help people fulfill their passion to make a difference.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.