Is Direct Mail Really Headed for the Exit?
Care2
MAY 29, 2009
In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 billion in 2008 to $29.8 “Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover," said Borrell. Furthermore, many people view direct mail as “junk mail.
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