Care2

JANUARY 15, 2009

| Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. For example: “5 Things You Can Do To Break Your Bottled Water Habit.”

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 16, 2009

Some people don’t want to be too pushy when it comes to asking for money. So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com • Ask early!

Social Media 34

Social Media Advocacy Donor Online 34

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. After all, the number one reason people cite for not donating is that they werent asked”, said Weiner. Charities shouldnt be afraid to keep asking.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. Really, I think that the people who have said that Twitter is hard to access but once you start doing it, you find its usefulness to you have it right on. Also, are there any specific examples of a "Twitter success" that you can share? All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

Social Network 74

Social Network ROI Social Media Network 74

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands. .&#

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands. .&#

YouTube 40

YouTube Donation Darfur Google 40

Care2

MAY 15, 2009

For many people who find you online, your website is the organization. Your website should tell people who you and what you do. Prioritize your ROI around the biggest impact, whether thats raising funds, engaging people, or something else. percent have more than 1,000 A couple of examples: Recently, Rep.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. Direct Mail typically generates a 0.5% LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2008

This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats. Our Terms of Use explain it all.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats. Our Terms of Use explain it all.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 7, 2007

For all the online petition naysayers out there heres a great example of how powerful online organizing is becoming. It was fortunate that the petition authors used thepetitionsite.com , however, as it enabled the word to spread quickly within Care2s critical mass of pet-friendly people. Not impressed? Any comments?

Social Media 28

Social Media Advocacy Wisconsin Case Study 28

Care2

NOVEMBER 25, 2007

Cone , a Boston based brand strategy and communications agency, conducted a survey in 2006 to find out what influences people’s decision to support a cause. Surprisingly, celebrities were influential to only 15% of the people surveyed. For example, during crises, celebrities seem to make a noticeable difference.

Celebrate 28

Celebrate Social Media Advocacy Online 28

ASU Lodestar Center

APRIL 13, 2011

Its easy to extrapolate from one bad experience/example and assume that corruption is rife throughout the sector, figuratively hiding in the kitchen cabinets, under the refrigerator, and even in the walls themselves. Making Philanthropy a Lifestyle, 365 Days a Year Research Friday: Why Do People Stop Giving?

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

FEBRUARY 25, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. Direct Mail typically generates a 0.5% LinkedIn, Facebook, MySpace).

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 13, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 7, 2009

Resolution One: "I resolve to empower our supporters to tell our story, reach new people and raise funds." February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com Convio just released a helpful guide for nonprofits appropriately titled, " Nonprofit Resolutions That Make the Difference in 2009 ". All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

FEBRUARY 7, 2009

For example, when we brainstormed for additional keywords for our women and poverty campaign, we added terms like “poverty level” and “poverty line” to our existing collection of keywords (“low income women,” “poverty in america,” etc.) So we directed more of our budget to those campaigns.

Google 31

Google Grant Adwords Social Media 31

Care2

JUNE 22, 2007

Unfortunately email clients havent caught up with the CSS support people enjoy in their web browser, and so care should be given to ensure the email is readable. If you go too far however, you start to make things difficult for people with poor vision. Examples of serif fonts are Times New Roman and Courier New.

Comment 31

Comment Social Media Advocacy email 31

See3

NOVEMBER 12, 2007

You need to subscribe to see the whole thing, but here’s an except: When the American Jewish World Service used to talk about using video to illustrate its overseas aid projects, it usually meant gathering enough footage for a seven-minute spot to be shown to the people who would attend its annual fund-raising dinners.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

You need to subscribe to see the whole thing, but here’s an except: When the American Jewish World Service used to talk about using video to illustrate its overseas aid projects, it usually meant gathering enough footage for a seven-minute spot to be shown to the people who would attend its annual fund-raising dinners.

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

AUGUST 12, 2007

Business people, for example, now read more of their e-mail on their mobile devices than on their computers. Such mobile social communities extend the reach of electronic social interaction to millions of people who dont have regular or easy access to computers." August 12, 2007 | Francis Copyright © 2008, Care2.com

Social Network 28

Social Network Mobile Social Media Network 28

Care2

DECEMBER 4, 2007

People definitely saw the URL in the local press and on local media websites and responded. This is all just a great example of the way that Web 2.0 -- if you want to call it that -- really does have potential to create rapid change. Copyright © 2008, Care2.com Use with care! All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

AUGUST 7, 2007

The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? Advertise it on your website as a cool, new way for people to donate and assist your organization. ," "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? Advertise it on your website as a cool, new way for people to donate and assist your organization. ," "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

OCTOBER 20, 2007

The ever popular widgets seen on blogs, for example, take advantage of APIs. With Open, nonprofits can see what people are doing, how often and how long. For example, many of our clients work with Heller Consulting. Copyright © 2008, Care2.com If youve ever used My Yahoo! All rights reserved.

API 28

API Convio Open Social Media 28

Care2

MAY 31, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. In the speed-of-light world of on-line advocacy, you cant ignore people when they make an action. Especially when trying to convert them to donors. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JULY 11, 2007

The true power of the Connected Age is the ability of many people to participate in conversations. Now, as with the immigration marches last spring, people are becoming engaged from friend-to-friend communications, such as email or text messages. Which way do you think connects people more to one another and the cause?

Social Media 28

Social Media Authoring Media Advocacy 28

Care2

MAY 29, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. In the speed-of-light world of on-line advocacy, you cant ignore people when they make an action. Especially when trying to convert them to donors. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to."

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to."

Social Media 28

Social Media Place Myspace Advocacy 28

ASU Lodestar Center

APRIL 8, 2011

Additionally, the report cites the participation of 100 women in a specific 2008-09 campaign, which generated $141 million with a minimum gift of $1 million. in 2008, which accounts for 40% of privately held U.S. Making Philanthropy a Lifestyle, 365 Days a Year Research Friday: Why Do People Stop Giving? businesses.

Research 40

Research Indiana Philanthropy University 40

Care2

APRIL 2, 2008

Well-placed keywords in both the title and body of the ad ensure that when people click they know what they are getting. Direct users to the specific area of the site, not the home page: People want to find what they are looking for without hassle. Copyright © 2008, Care2.com All rights reserved.

Adwords 51

Adwords Google Social Media Advocacy 51

See3

OCTOBER 22, 2007

84% of people comment, 82% message others, and 39% create content. 84% of people comment, 82% message others, and 39% create content. She notes that people really rely on social networks for influence on decision-making. Of the people that friend them, 29% found their page via search, and 13% came from their website.

America 40

America Social Media Myspace Second Life 40