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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM?

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TIAA Puts Nonprofit Employees on Track for More Than $280M in Student Debt Forgiveness

NonProfit PRO

Employees at over 100 nonprofit, healthcare, and university systems are on track to have a projected $286 million of their student debt forgiven using a debt-management solution offered by TIAA and Savi, a social impact technology startup.

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Centralizing Communications with the University of Massachusetts Amherst + Salesforce Marketing Cloud

Cloud 4 Good

Founded in 1863 as a land-grant university, the University of Massachusetts Amherst (UMass Amherst) has remained unwavering in its commitment to social change and creating a better world. News & World Report’s Best Colleges Guide, making it one of the most improved institutions among top tier public universities in America.

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. Google has a step-by-step process on exporting Universal Analytics data.

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Colleges & Universities Choose Salesforce to Accelerate Advancement ROI

Saleforce Nonprofit

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. Purdue Increases Productivity.

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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.