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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

What is the business impact of losing a handful of Product A purchases this year vs. losing a handful of Product B purchases? Do both products lead to additional purchases or engagement, or are they a one-time purchase for most members? How much time and resources go into keeping each product updated and relevant?

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Is a Golf Fundraiser Worth It for Your Nonprofit? (Yes, It Is!)

Nonprofit Tech for Good

What’s more, you should be able to set up notifications so you know when golfers register, someone makes a donation , or a sponsorship is purchased. Golf tournaments are unique in that they include four focused hours over the course of 18 holes. 3) Your organization connects with the golfer donor.

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Use Data for New Revenue Opportunities

Association Analytics

Or you may have experienced this when you made an online purchase. A retailer often shows you other items people like you have purchased. If you see that someone who signs up for a webinar is similar to members who purchase a continuing ed course, you can promote that course to that member after the webinar.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. Both Jay and Lynne have attended the same number of activities and purchased the same number of products over the last 5 years.

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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). Which courses might lead to additional sales and which ones are dead ends? What products should we sunset?

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Of course, some questions are complex, confidential, or multilayered, and don’t lend themselves to a written dialogue. Purchasers can receive product information without having to leave the sales site. Live chat, or chatting with a human, is a great way to deliver white glove member services and to obtain valuable feedback.

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Strategies for driving non-dues revenue for your association

Nimble AMS

You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. A modern user experience – Members can make purchases and complete transactions in a familiar online shopping experience. Here are some ideas: Set up a state-of-the-art online store.