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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity.

Trend 221
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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics?

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? You can glean a lot of insights about your members once you get your association on board with engagement analytics. Let’s get started! Why Is Engagement Scoring So Important?

Analytics 169
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Build a Marketing Dream Team—Welcome AI

.orgSource

Semrush Ahrefs Majestic Moz Most of these companies allow you to try their products on for size free of charge. Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. My post last week summarized highlights of an Association 4.0

Team 221
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Can a commercial product provide the tools you need? Creating your unique product requires a dedicated team with the appropriate skills.

Software 321
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. What products should we sunset? Are active online community users more apt to purchase a product? Why analytics? People often confuse reporting and analytics.

Analytics 169
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. Reports share information on what has already happened in your business in an organized, straightforward format.

Analytics 169