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Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. Published by Salesforce.

Report 342
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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Please help promote the 2021 Global NGO Technology Survey in your country. Funraise combines every fundraising tool that nonprofits need for success—in one easy-to-use platform.

Project 278
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4 Easy ways to recruit for your virtual lobby day

EveryAction

Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163
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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

Trend 325
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Twitter is not for every nonprofit.

Twitter 356
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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Use benchmarks to set your budget.

Digital 118
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3 BIG reasons not to build a Mobile App!

Whole Whale

According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. Our market is on mobile: The Total Addressable Market (TAM) mistake. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). The 1% of nonprofit apps that make sense.

Mobile 96