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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. Some other great ideas are to send out a survey, a thank you or acknowledgment, an event invitation, or just general information.

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How to Measure the Success of Your Virtual Event

AccelEvents

By using features like event gamification, interactive polls, quizzes, Q&A sessions, and live chats can help you increase engagement. Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. .

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How to Measure the Success of Your Virtual Event

AccelEvents

By using features like event gamification, interactive polls, quizzes, Q&A sessions, and live chats can help you increase engagement. Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. .

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

I’m going to be kicking things off in a couple minutes with some awesome polls to get to know you better. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. And I’m going to start off by doing some polls, and I’m going to launch this poll right now.

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6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Harrowing click-through rates? Your emails are likely to find a home in your recipients’ spam folder. You can inadvertently break any one of the CAN-SPAM laws. This infrequent contact almost ensures low open rates. Get started with these ideas: Send a survey or poll.

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