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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests.

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Questions to Ask During the RFP Process

Whole Whale

Rating the strengths. Use a spreadsheet to track and rate the vendor proposals that you get. What is their background or experience in Google Analytics and web tracking for impact? In their proposal, have they accounted for additional costs unrelated to staffing, such as stock photography or software subscriptions?

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NTC 2011 is Upon Us!

NetWits

I’m mostly looking forward to the communications and fundraising tracks so I spend a bit of time looking over those entries and found a handful or so that look interesting to me. How to use social photography to drive donations, interest and action. Some of the tracks include Communications , Fundraising , IT Staff and Leadership.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Add charity ratings graphics to your “Donate Now” landing page, if applicable. Create a Bitly account to track mobile click-throughs, if applicable. Subscribe to social media and mobile technology blogs. Create a Google account.

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Top 3 Roadblocks for Event Registration

Connection Cafe

Nonprofit organizations invest hundreds of thousands of dollars in driving potential fundraising event participants to register online and use sophisticated tracking to measure which efforts produce the best results. The first step to improving registration rates is understanding the roadblocks. Next Steps.

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3 Reasons Your Nonprofit Website Needs Responsive Design

Connection Cafe

Apple watches have added GPS and health tracking capabilities. 54 percent listed overall good design, such as appealing layout and photography, as important. A study conducted by Blackbaud showed that, on average, nonprofits see a 34% increase in their conversion rate when they have a responsive website and responsive forms.

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