Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

MAY 2, 2019

In a year that social media scandals and negative stories were becoming more relevant, there was also a growing need for a focus on the positive side of social networks. People are craving for inspiring stories on their social media feeds and that’s how the campaign ended up trending on the day.

Social Media 137

Social Media Twitter NGO Media 137

Nonprofit Tech for Good

DECEMBER 4, 2013

For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. For those nonprofits that allocate staff time, embracing early adoption is key to social media success. Fans can “Save” your nonprofit’s Facebook Page.

Social Media 278

Social Media Media Ratio Tips 278

Nonprofit Tech for Good

SEPTEMBER 19, 2017

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar.

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NGO Social Media Media Social 230

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media.

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Skills Management Media Social Media 279

NTEN

APRIL 20, 2010

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

Social Network 99

Social Network Benchmark Network Report 99

Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. 1) Declining Engagement and Reach on Social Media. 3) The Rise of Digital Payments on Social Media.

Technology 100

Technology Trend Social Media United States 100

Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. The Trend of Cause Awareness and Giving Days. Be very active throughout the day on social media.1.

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Awareness Causes Campaign Giving 202

Care2

NOVEMBER 29, 2011

The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. Are nonprofits raising any money on social networks? LinkedIn is used by 1 in 3 nonprofits.

Social Network 78

Social Network Raise Money Network 78

Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Human Rights Watch e-Newsletter :: Subscribe. Top of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 233

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites.

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Fun Resource Audio Stats 276

TechImpact

JANUARY 28, 2014

Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn. Because of this, it is important to keep up with the latest trends to make sure your nonprofit does not fall tragically behind. Twitter pics gets an upgrade.

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Social Media Media Social Nonprofit 263

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Yeah, right. Fret not if you are missing a few.

Social Media 100

Social Media Media Social St. Louis 100

NTEN

APRIL 10, 2012

As you may have heard, we released the 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, has a lot of great insights into how the nonprofit respondents use social networks. How many followers do nonprofits have on Twitter?

Social Network 65

Social Network Network Social NTC 65

NetWits

AUGUST 19, 2009

The Social Networking tool Twitter has become a mainstay in my daily routine. In my line of work (nonprofit consulting) it’s important for me to stay up on industry news, trends, technology and people. Twitter helps me do this. Twitter gives me access to these people.

Twitter 116

Twitter Industry Sound Social Network 116

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites.

Fun 236

Fun Resource Stats Wikipedia 236

Tech Soup

APRIL 17, 2012

NTEN, Common Knowledge, and Blackbaud just released the 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks. Tweet It!].

Social Network 56

Social Network Benchmark Report Network 56

Whole Whale

JUNE 15, 2022

As a nonprofit organization, you’re always looking for ways to save money and stretch your budget. Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Benefits of Social Listening for Nonprofits.

Tools 98

Tools Guide Social Social Media 98

Care2

JANUARY 27, 2011

NTEN, Common Knowledge and Blackbaud invite you to take part in a nonprofit survey about how nonprofits are using online social networks, and enter your name for a chance to win an Apple iPad. The survey results will be compiled and presented at the NTEN Nonprofit Technology Conference in March 2011.

Social Network 62

Social Network Survey Network Social 62

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Social media isn''t a broadcasting system, it''s meant to be social, like a cocktail party.

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Track Twitter Analytics Metrics 65

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Twitter is the one that surprised me the most.

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United States Social Media Interview Examples 236

Nonprofit Tech for Good

DECEMBER 20, 2018

Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Facebook has, for a couple years now, committed to making their platforms “video first.”

Social Media 266

Social Media Video Marketing Practice 266

Nonprofit Tech for Good

JANUARY 5, 2015

The goals suggested below are fairly easy to achieve, yet transformative to a nonprofit’s new media strategy. Most do not require a financial investment, but preliminary results on the 2014 fundraising season are strong and if your nonprofit did well in 2014, investing in staff development in 2015 is a wise decision.

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Goal Media Management Adobe 100

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 238

Social Media Media Ning Social 238

NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). Social Networking Adoption by Non-profits.

Facebook 260

Facebook Fundraising Work Comparison 260

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. View: worldwildlifefund.org Archive 3/15/08.

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Websites Design History Online 241

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Most nonprofit Thank You’s are still long, text-intensive messages which more often than not these days feel cumbersome and overwhelming to supporters.

Social Media 240

Social Media Media Management Social 240

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. e-Newsletter. Now, onto setting up your personal profile.

Google 209

Google Practice gMail Avatar 209

NTEN

NOVEMBER 8, 2010

How should nonprofits position themselves in this ever changing world of technology? How important is it for them to understand and keep up with the new trends in technology? To answer these questions and more, we at Smart Online™ used this last quarter of 2010 to try and unravel the ‘Technology Trends for Nonprofits’ in 2011.

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Trend Technology Gartner Nonprofit 100

Nonprofit Tech for Good

MARCH 4, 2010

Google Internet Stats : A collection of economic and media trends and stats. Very useful to social media practitioners and bloggers. 4096 Color Wheel : A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, etc. oneforty : A gallery of over 2,500 (and counting) Twitter Apps.

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Resource Fun Alexa Stats 215

Nonprofit Tech for Good

JULY 13, 2010

This means nonprofits and their web communication strategies need to transform as well. Here are five reasons why: 1) To update social networking profiles on the go. Nonprofit communicators function in many ways these days, and more so in the future, like reporters or a citizen press corps.

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Communication Mobile Nonprofit Laptop 213

Care2

JUNE 17, 2010

She said only 11% of teens email daily and that they are using SMS (or Twitter) and social networks for communications. Interestingly, despite all the protests against Facebook’s privacy policy she also said that people entrust their personal info with social networks. And what happened to MySpace?

Social Network 56

Social Network email Network Social 56

NonProfit Hub

MARCH 24, 2016

Firespring tools help nonprofits raise money and manage events while presenting a professional online presence. This post was originally run in our bi-monthly Nonprofit Hub Magazine. That’s why it’s crucial for nonprofit professionals to stay aware of the always-shifting landscape. Sign up to receive your copy today.

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Trend Nebraska Nonprofit Linkedin 28

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Despite popular memes that social media is “Free!” Facebook, Twitter, YouTube, etc.

Social Media 237

Social Media Management Media Social 237

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190

Myspace Teen Facebook Social Network 190

Candid

SEPTEMBER 28, 2021

In the midst of changing technology and trends , one of the best ways to boost awareness for your cause, deepen donor relationships, and increase reach (and proceeds) for your mission is peer-to-peer fundraising. Peer-to-peer fundraising leverages social networks. In fact, more than 27 percent of U.S.

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Fundraising Pledge Awareness Social Media 122