Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons. 57%t of people who watch nonprofit videos go on to make a donation.

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Video Social Media Evaluation Audience 140

Greater Giving

FEBRUARY 25, 2021

It’s impossible to overstate the importance of creating a meaningful message when a nonprofit wants to engage with their donors. With the captivating visuals and persuasive copy that come from the work of a nonprofit, these messages are naturally compelling and have the potential to motivate donors to act. People love watching videos!

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Video Nonprofit Images Awareness 87

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits.

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Practice Nonprofit Newsletter News 352

NonProfit PRO

MARCH 8, 2023

Securing federal, state and local grants is among the primary ways your nonprofit can achieve steady cash flow. Watch this on-demand video to learn all about accounting for grants , the pre- and post-award stages, where to search for funding, and how to handle audits.

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Grant Award Local Search 236

Nonprofit Tech for Good

JUNE 13, 2019

Too often, nonprofit professionals don’t receive the training they need. At NonprofitReady.org , our mission is to give nonprofit professionals at all levels the opportunity to build skills and advance their careers. This video from Candid provides easy-to-follow best practices for raising more money online.

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Course Professional Free Online 271

TechImpact

JULY 18, 2014

Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme. Nonprofits everywhere are searching for ways to increase their exposure online to increase donations, spur community involvement, and to make the world a better place.

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Video Meme Mind Images 266

Nonprofit Tech for Good

APRIL 12, 2019

She is also the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It. Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website.

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St. Louis Headline Search Google 239

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. You can upload a video up to 5 minutes long. The results are growth never seen before.

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Phase Adopt Tips Social Media 277

Whole Whale

OCTOBER 26, 2023

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. As a nonprofit, you likely want to tap into this trend to raise awareness and engage new audiences. But creating a high volume of quality short videos can be time-consuming. Here is a look at a customized video layout we created.

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Video Create Template Generation 52

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 360

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020. That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies.

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Ideas Online Fundraising Social Media 349

Nonprofit Tech for Good

JULY 23, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking?

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Google Analytics Track Conversation 294

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Chances are that if you are online, you’ve watched a YouTube video.

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YouTube Money Raise Nepal 251

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. It’s official.

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Track Conversation Analytics Google 246

Nonprofit Tech for Good

MARCH 26, 2020

The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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Game Raise Donation Fundraising 293

See3

NOVEMBER 6, 2015

YouTube engagement surpasses other social media platforms with billions of views and millions of hours of video watched daily. If your nonprofit wants to make the most of its next video upload, here’s what you need to know about optimization for YouTube search.

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YouTube Search Video Social Media 40

Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. An obvious benefit is about take front and center stage in a few days when Google launches their Real Time Search to the public.

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Search Review Time Organization 187

Nonprofit Tech for Good

FEBRUARY 18, 2022

From the first experience of surround sound to seeing your hands function and your body moving through a digital world, nonprofit marketers and fundraisers absolutely need to explore this next iteration of the internet. Sharing : Cast, take photos, and record video in VR. Store : Find new apps and experiences in the Oculus Store.

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Avatar Tips Profile University 326

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Luckily, a lot has changed.

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Digital Program Tips Nonprofit 119

NTEN

FEBRUARY 21, 2014

A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds are that you have been talking about it for some time. A well thought out video strategy can accomplish all of these goals and more. Founder and Marketing Consultant. Pelaia Media Group.

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Video Tips YouTube Advocacy 96

Pamela Grow

MARCH 6, 2024

The author of Everybody Writes (2nd Edition): Your New and Improved Go-to Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business , not to mention a founder of MarketingProfs , Ann knows engaging writing.

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Resource Newsletter Case Study Nonprofit 98

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

NetWits

JUNE 27, 2012

Google’s over 1 million computer servers in data centers around the world handle over 1 billion searches per day. billion monthly searches. Oh, and they own 85% of search traffic on the web. Having a good understanding of search engine optimization at your nonprofit is key to achieving online success.

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Google Search Video Nonprofit 187

Nonprofit Tech for Good

OCTOBER 17, 2019

By Chuck Spidell , a Nonprofit WordPress Security Expert with ILLUSIO. It is the ideal content management system for nonprofits because of how it’s open source and anyone can contribute to making it better. Monthly one-on-one video training so your team feels confident using WordPress. SEO and Social Sharing.

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Plugin WordPress Websites Paypal 207

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Adjust your messages based on the supporter’s relationship with your nonprofit.

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Digital Marketing Create Social Media 59

Get Fully Funded

SEPTEMBER 11, 2023

“Where do I look to find grants for my nonprofit?” It’s a burning question so many nonprofits have, and to be honest, I can’t say that I blame them! Think about it: what could your nonprofit do right now with a $5,000 check?? (I Getting grant funds is REALLY exciting! For one, it’s usually a lot of money. Create a list of needs.

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Grant Place Free Nonprofit 98

Candid

APRIL 13, 2023

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. Moreover, an online search may take your prospective supporter to other platforms like YouTube, LinkedIn, Facebook, and, of course, Candid.

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Storytelling Audience Tips Captivate 105

Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. How do nonprofits get started?

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Grant Google Nonprofit National 97

Tech Soup

JANUARY 18, 2023

Investing time into creative content like blogs, videos, images, and animations can help your organization to stand out. You can use these methods to tell your story more effectively, to be discovered on search engines and social media, and to encourage people to engage with your cause.

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Content Practice Method Images 91

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. For-profit marketing is heavily focused on making a profit.

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Marketing Guide Nonprofit Channel 52

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. EVERY nonprofit has stories to tell! Note – Photos or a video of your characters are HIGHLY recommended. The good news is that great stories are all around you.

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Storytelling Fund Raise Music 139

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. To understand your audience’s interests, create audience personas.

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Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

NOVEMBER 19, 2022

By Kyle Brown , COO at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. By reducing the friction for donors and nonprofits, stock gifting is now accessible and easy for everyone – and now donors can donate stock to their favorite cause in just a few clicks. . Why Stock Gifting?

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Donation Websites Gift Review 335

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. By Julia Campbell . 2) Pinterest is about discovery.

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Storytelling Social Media Nonprofit YouTube 165

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

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Software Free Tools Adobe 87

NonProfit Hub

SEPTEMBER 1, 2020

In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP). . Brand SERPs are the first touch-point between your business and search users. That’s why you should make sure that any search query with your brand name returns results that are consistent with your brand image. .

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Management Nonprofit Review Wikipedia 84