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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

But I must confess that I sometimes think that Facebook is overrated as a communications and community-building tool. Compared to Twitter and MySpace, it’s been a much more difficult community to grow and engage. That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. Blogging was the missing piece in my social media strategy.

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Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

Nonprofit Tech for Good

As I spent the Thanksgiving weekend pondering gratitude, MySpace made the top of my list of things to be grateful for. If it were not for MySpace, my professional life no doubt would be much less fulfilling. And for that, I will be eternally grateful to MySpace and the “Nonprofit Organizations&# MySpace community.

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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. It was ugly.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.