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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. Blogging was the missing piece in my social media strategy.

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Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

Nonprofit Tech for Good

As I spent the Thanksgiving weekend pondering gratitude, MySpace made the top of my list of things to be grateful for. If it were not for MySpace, my professional life no doubt would be much less fulfilling. And for that, I will be eternally grateful to MySpace and the “Nonprofit Organizations&# MySpace community.

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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. It was ugly.

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To the Small Nonprofits on the Social Web: 5,000 is the Magic Number

Nonprofit Tech for Good

I wrote about it in Social Media for Social Good: A How-To Guide for Nonprofits : Communities begin to grow exponentially when they reach 5,000 members. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. And it’s true.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. It’s time for them to give back.

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