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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

It’s 2019, and a whole lot is changing in the museum and nonprofit world. Running a successful membership program involves lots of moving parts, which can come at a cost. Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents.

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Year Three as a Museum Director. Thrived.

Museum 2.0

I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. When I look back at some recent projects that I''m most excited about (like this teen program ), I realize that I had very little to do with their conception or execution. Sometimes it isn''t.

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Teenagers, Space-Makers, and Scaling Up to Change the World

Museum 2.0

This week, my colleague Emily Hope Dobkin has a beautiful guest post on the Incluseum blog about the Subjects to Change teen program that Emily runs at the Santa Cruz Museum of Art & History. Subjects to Change is an unusual museum program in that it explicitly focuses on empowering teens as community leaders.

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The Next Generation of Major Donors to Museums: Interview with David Gelles

Museum 2.0

Last week''s New York Times special section on museums featured a lead article by David Gelles on Wooing a New Generation of Museum Patrons. In the article, David discussed ways that several large art museums are working to attract major donors and board members in their 30s and 40s. David describes himself as a "museum brat."

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Why Are So Many Participatory Experiences Focused on Teens?

Museum 2.0

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Why are teens over-represented in participatory projects? Why are teens over-represented in participatory projects?

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Museums and Relevance: What I Learned from Michael Jackson

Museum 2.0

By a strange and lucky coincidence, I was at the Experience Music Project and Science Fiction Museum (EMPSFM) in Seattle for a two-day workshop. EMPSFM is one of a handful of museums worldwide for which the death of the King of Pop is a very big deal. Are museums only relevant when they can serve our most pressing needs?

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Generational Giving at Arts & Cultural Organizations – A Donor Story

Connection Cafe

You gravitated toward the museum, zoo, gallery, symphony, cultural management organization because of your roots. Build a membership program specifically for children. Carnegie Museums of Pittsburgh created a Summer Adventure program. Carnegie Museums of Pittsburgh created a Summer Adventure program.

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