NonProfit PRO

SEPTEMBER 28, 2021

For the past decade, only two things were certain every year: The Detroit Lions (my wife's favorite team) were not going to win a playoff game and digital monthly giving was going to increase by more than digital one-time giving. It was inevitable. That was until last year.

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NonProfit PRO

OCTOBER 4, 2021

But those are also oh so true when it comes to monthly giving. The theme of the exhibits at the Wright Brothers National Memorial visitor center focused on several wonderful motivational messages, which helped to motivate the Wright brothers.

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NonProfit PRO

MAY 24, 2021

Much has changed since Harvey McKinnon wrote the book "Hidden Gold" in 1999 and since I wrote "Monthly Giving. Yet, there’s still not enough attention on monthly donor retention. The Sleeping Giant" in 2012. Much more emphasis on social media. Much more use of email. Much more in paid digital approaches.

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Giving Retention Attention Social Media 246

NonProfit PRO

AUGUST 16, 2021

That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Every nonprofit wants to attract younger donors. Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget.

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NonProfit PRO

JULY 14, 2021

At first, I thought that Erica’s approach to monthly giving sounded too good to be true. But after the two webinars, several delightful conversations and reading her new book, "Monthly Giving Made Easy," I’m convinced that it definitely is that good and that easy!

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NonProfit PRO

JULY 14, 2022

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022.".

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DonorPerfect

JANUARY 22, 2024

The nonprofit landscape is constantly changing, and to provide the best outlook for your organization, it’s important to stay on top of industry trends while also Read More » The post 4 Reports to Engage Board Members in Monthly Giving appeared first on Nonprofit Technology & Fundraising Blogs.

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DonorPerfect

MARCH 22, 2024

Over Read More » The post Monthly Giving Wisdom from the Crowd appeared first on Nonprofit Technology & Fundraising Blogs.

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NonProfit PRO

MAY 4, 2023

Shortly after the nonprofit sector learned that both overall donors and donor dollars had declined, M+R confirmed the downward trends with M+R Benchmarks 2023, noting a 4% median decline in year-over-year online revenue for nonprofits.

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Benchmark Online Giving Trend 243

Bloomerang

JANUARY 23, 2024

Let’s talk about how you can make a big difference at your local YMCA chapter with something simple but powerful: monthly giving. But here’s the good news: monthly giving programs smooth out this ride. On average, someone who donates regularly will give 42% more over a year than someone who makes a one-time gift.

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NonProfit PRO

MARCH 17, 2022

Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well?

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Fundraising Giving Mail Question 278

frontstream

MARCH 8, 2024

Monthly giving programs are your secret weapon, providing a reliable stream of support from dedicated donors. As a fearless fundraising professional, you know that building strong relationships with donors is key to success. But to truly unlock the potential of your program, it takes more than just a donation page.

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DonorPerfect

SEPTEMBER 12, 2022

Recurring gifts are the most effective and effortless way to retain donor support beyond Giving Tuesday. During the year-end giving season, many fundraisers launch a monthly giving program to make sure their efforts are organized and measurable, especially when working toward a Giving Tuesday goal.

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NonProfit PRO

FEBRUARY 10, 2022

One of the ways Aldi can keep its prices low is by using a quarter in a very special way. If you’ve shopped at one of its stores, you already know what I mean.

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DonorPerfect

FEBRUARY 15, 2024

Whether your organization’s monthly giving program has been established for a while or it’s just getting started, it’s important to recruit new, recurring donors on a regular basis. By inviting donors to support your mission in a simple way, you are helping to establish and maintain a reliable revenue stream for your nonprofit.

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Program Donor Giving Stream 59

Nonprofit Tech for Good

JULY 27, 2018

According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely.

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Facebook Tools Giving NGO 238

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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Analytics Data Giving Metrics 52

DonorPerfect

JANUARY 18, 2024

My dog never runs out of food, my prescriptions hit my mailbox just before I need them, and I even have Read More » The post How to Write Monthly Giving Appeals: 3 Tips for Inspiring One-Time Donors to Convert to Monthly Giving appeared first on Nonprofit Technology & Fundraising Blogs.

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DonorPerfect

FEBRUARY 19, 2024

Your monthly giving program has kicked off to a great start. As a fundraiser, it is important to Read More » The post 4 Easy Ways to Retain Donors Who Give Monthly appeared first on Nonprofit Technology & Fundraising Blogs. Donors are resonating with your mission and have signed up to make a long-term impact.

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Top Nonprofits

OCTOBER 27, 2021

Why Monthly Giving is Easy! By Erica Waasdorp, President, A Direct Solution and author of Monthly Giving. The Sleeping Giant and NEW: Monthly Giving Made Easy. Mind you, she had only heard me speak once before with a different monthly giving focus. Easy for your donors. Easy for you!

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DonorPerfect

JANUARY 26, 2024

Contributed by Pamela Grow What’s the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater bequest giving and grow your sustainable income — all at the same time? If you guessed monthly giving, you’re right!

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Share Giving Technology Fundraising 59

NonProfit PRO

AUGUST 2, 2021

As someone who’s been working with and on monthly donor programs for almost 30 years now, the order of operations comes up a lot. It often creates a pause or a stop in the growth of monthly donors. Of course, we’re only human and, as fundraisers, we often tend to focus — and agonize — about things that are least important.

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NonProfit PRO

JULY 12, 2021

Recently, I read "The Post-Pandemic Nonprofit: 12 Disruptive Trends Your Nonprofit Must Master" by Jeremy Reis. I like how Jeremy broke up the book by: who we are, how we operate, how we grow and where do we go from here?

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DonorPerfect

JANUARY 11, 2024

Elevate your nonprofit with the transformative impact of a monthly giving program. Incorporating recurring giving into your overall fundraising strategy, can drive sustainable financial growth, foster increased donor loyalty, and establish a deeper connection with your community. Why start a monthly giving program?

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Pamela Grow

FEBRUARY 15, 2023

Monthly giving programs are crucial for nonprofit organizations to establish a reliable, consistent revenue stream. By nurturing and promoting monthly giving programs, nonprofits can cultivate a loyal and supportive donor community that can sustain their work for years to come.

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DonorPerfect

JANUARY 4, 2024

If there is one fundraising strategy that you commit to this year, make it a monthly donation program. There is no easier way to retain existing donors, gain sustainable revenue, and upgrade annual giving amounts. Slow and steady wins the race.

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DonorPerfect

JANUARY 9, 2024

Contributed by Erica Waasdorp, President of A Direct Solution When I first started fundraising monthly, now more than 30 years ago, there were only mail and phone appeals. Face-to-face conversations had just started, and some nonprofits were putting their toes in the water with direct response TV. Now, things are quite different.

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Program Giving Mail Phone 52

Bloomerang

JULY 14, 2023

Today’s question comes from a nonprofit employee who wants some fresh ideas to increase monthly giving: Dear Charity Clairity, We have a monthly giving program, but not many people join. First, optimize your donation landing page for monthly giving. Make monthly giving your default.

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Nonprofit Tech for Good

OCTOBER 31, 2019

Monthly donors give 42% more over the course of a year compared to one time donors. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit. However, the psychological factors that govern whether a donor will opt into a monthly giving program are still not well understood.

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DonorPerfect

AUGUST 19, 2021

Ongoing cultivation is crucial to any fundraising initiative and monthly giving is no different. That’s why marketing your monthly giving program is all about creating a story together. It’s important Read More ».

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Retention Program Marketing Tips 98

Pamela Grow

APRIL 6, 2021

When JodiJoy O’Keefe decided to introduce a monthly giving program at her organization, Bethany Health Care , she did it by way of an invitation. Here’s what I love about this monthly giving ask: Specific ask amounts paint a clear picture of what the donor is funding. Download the invitation and reply device below.

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Giving Mail Lesson History 84

Bloomerang

AUGUST 2, 2023

Charity Navigator has documented that 10% of overall giving comes from bequests made by Wills. According to Giving USA, the average planned gift in the US is more than $78,000 per donor’s estate. You should also include this resource in your donor communications to help your donor’s plan their future giving.

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Giving Sample Gift Chapter 82

NonProfit PRO

SEPTEMBER 7, 2021

It’s important to remember though that just because it seems easy, you, as the nonprofit, will have to make it easy for the donor to keep on giving.

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Giving Donor Nonprofit Retention 162

NonProfit PRO

MAY 5, 2022

Not surprisingly, in the second year of the pandemic with still few in-person events, online giving grew, although not by as much as you’d expect. One of my favorite statistics were just published: the M+R Benchmarks 2022.

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DonorPerfect

SEPTEMBER 7, 2021

Six out of every ten donors will stop giving to your organization next year – but you can reverse that trend with the right fundraising strategy. They know you, they gave to you, and they most likely want to give more. Your existing donors actually have the most potential. It’s just a matter of retaining Read More ».

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Bloomerang

NOVEMBER 4, 2021

While receiving a windfall from a major donor or hosting a particularly successful campaign is a reason to celebrate, setting up something like a monthly giving program or running a recurring donation drive now will give you even more reasons to celebrate in the future. . Using infographics for your recurring donation drives.

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Donorbox

APRIL 15, 2021

When it comes to non-profit fundraising, monthly giving (otherwise known as recurring giving) reigns supreme. Although big donations are valuable and should still be pursued, recurring giving programs provide a reliable source of income for your nonprofit. Imagine if you […]. Imagine if you […].

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