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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

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APIs for Social Media Integration and More: A Gentle Introduction for Nonprofits

NTEN

One way of conceptualizing this is using blocks to make a structure. Metricly aggregates your data across the Web, allowing you to compare and combine your metrics in one place, and making it easier for you to stay on top of your business. Some Awesome APIs and Uses for Them.

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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

While these results seem relatively straightforward on the surface, structuring an online campaign around them proved more challenging than anticipated. Establishing metrics for this campaign was difficult in that we didn’t have anything to use as a benchmark. A breakdown of the engagement and site visit stats are below.

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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Hashtag Stats. I’ve using the technique to deliver conversational keynotes at conferences.

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NpTech Tag Summary: Face-to-Face or Mediated Experience, Open Source Software Communities, and Blog Days

Beth's Blog: How Nonprofits Can Use Social Media

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. He suggests starting with the context here and then read his article.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Several reported difficulty in getting Google to show up-to-date stats, while others noted a very occasional loss in historic stats for an entire site. Let's define these: Visits.

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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. The second metric is the impact created by donors as part of the campaign.