article thumbnail

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 360
article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

1) Set up your nonprofit’s Twitter Profile to maximize followers. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Pick a topic and start talking.

Twitter 343
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

article thumbnail

Why Segmentation Is So Important in Email Marketing

NetWits

Your database system should allow you to build a profile for your top segments. It will also help to prevent people from marking you as Spam. Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc.

email 149
article thumbnail

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Even though online revenue grew last year and the year before, every individual email metric declined. With using tools like digital ads, it’s important to use these metrics to figure out how these ads play into your acquisition and retention strategies. Some of the reasons for a high spam rate include: Making unsubscribing difficult.

article thumbnail

So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

Profiles VS Pages. Profiles are for individuals, Pages for Organizations. Recently redesigned pages to be more like profiles. Profiles are optimized for individual communication. All pages require ADMIN - designated FB profile - for security reasons because they want a real person. It's intended to prevent spam.

Facebook 118
article thumbnail

Highlights from the 2009 eNonprofit Benchmarks Study

Care2

Email: While more than 35 percent of American adults now have a profile on at least one social networking site – the best way to reach supporters is still email. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.