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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention?

Advice 98
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Accessibility on Social Media

M+R

But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. . These are all excellent and necessary steps. Captions . Color Choices. Link Sharing.

professionals

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Many eyes make for light work.

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Early guidance on Threads, Meta’s answer to Twitter

M+R

Reading time: 4 minutes Look, nobody really wants to join a new social media platform. Take it for a test drive. Post what you’d normally share on Twitter: A witty quip, a photo or video from an action, a link to your op-ed, or a meme about being the first to the party. So the search continues.

Twitter 103
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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114
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HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

Nonprofit Tech for Good

Except for a short test in 2009 , your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. As all good social media managers know, diversify your bran d and time spent across multiple social networks.

Facebook 263
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The NpTech Mashup Meme

Beth's Blog: How Nonprofits Can Use Social Media

So, let's unleash the NpTech Mashup Meme. This post was in draft because I was starting to devour all the great content on the NTEN Blog , including Marshall's post called " Ten Cool Tools for Working on the Web " and I strongly resisted the urge take Thinkature out for a test drive. I remember that term!)

Mashup 50