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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? On your property, you might also have outbuildings, guesthouses, or community spaces that you control (in the digital world, these are your specialized properties like micro-, affiliate, advocacy, peer-to-peer, or campaign sites). Settle in and stay awhile.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. By identifying the trends and behavior of your organization’s site visitors, you can better understand where the issues on your site lie.

Org 85
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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

In order to optimize your site to receive the most traffic (and conversions), pay attention to how your site is currently performing. Consider setting up a free Google Analytics account for your site if you haven’t already so that you can easily access the most vital website metrics. Referral traffic. Website Conversion Rate.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Knowing who visits your site might not seem like a design technique at first glance. It’s important to understand both the tasks that someone needs to do on a site—for example, donate, find resources—and the mindset they are in when visiting your site. Know your audience’s goals and mindset. 2) SOS Violence Conjugale.

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14+ Excellent Nonprofit Annual Reports

Whole Whale

We love how Girls Who Code built an interactive map of the U.S. org combines a lot of the elements we love from the reports above: Fun colors to keep the reader engaged, interactiveness, and a sticky table of contents that follows the reader as they scroll down the page. We love how they showed the lineage of that $25.1

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Learning to Love the Re-Org: How We Executed a Staff Restructuring

Museum 2.0

You can read the original post on the Packard Foundation's Organizational Effectiveness site. I had never heard anyone at any organization say, “that re-org sure was great!” At Keri’s urging, we first mapped out a new structure for the organization, one that could scale if we grew (which we did, almost immediately).

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Can love change the world? I hope so!

Amy Sample Ward

I see this work in public maps like Open Green Map. Scheduled for May 3-8, 2011, the site invites participants to create socially shareable “heartspaces&# that include words, videos, photos & investments in honor of mamas they love. I see this lesson in the work of 350.org. Learn more!

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