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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Classy ] GivingTuesday 2023 raised $3.1 Email Fundraising 26% of donors say that email is the tool that most inspires them to give (25% social media, website 17%, print 13%). billion—only 0.6%

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Why omni-channel fundraising works at year-end

EveryAction

To give just one indicator of email’s continued success as a fundraising channel, in the last week of 2022, participating organizations on the EveryAction platform sent nearly 318 million emails and raised over $77 million to power their work. The post Why omni-channel fundraising works at year-end appeared first on EveryAction.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy! Amazon revolutionized the easy checkout process.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. AI tools and predictive analytics are new. Nonprofits now can and should use AI fundraising tools. AI tools help organizations find the best fundraising targets. Nonprofits can use AI-powered tools.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

7 steps to start a major gift program Major gift fundraising tools Let’s start by reviewing the basics of what these key donations are. Prospect research software like DonorSearch provides tools that will automate analyzing wealth information for each prospect. Make one last phone call. Make phone calls.

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