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5 New Google Analytics Statistics For Nonprofits

TechImpact

Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Track backs, located under the social tab, shows you who has been linking back to your website. Implement offline conversion tracking. The “3 second rule” is never truer than on the Internet.

Analytics 223
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. Whatever options you choose, however, ensure you have a way to track your progress and work toward improvement. Interacting with supporters.

Digital 52
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Major Gifts and a $260,000 Online Donation

NetWits

Of course, the internet and our websites are important. But I would suggest what I think are two important points: It’s an Offline Process. Major gifts fundraising, the process of cultivating and soliciting a “stop-and-think” gift, is primarily an offline process. I really doubt there is any debate about that today.

Gift 133
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Facebook Campaigning in Romania

Amy Sample Ward

day conference was split into two tracks for IT and NGO, sometimes meeting separately, sometimes coming together to collaborate. I had the opportunity to facilitate the IT track and had lots of fun poking, prodding, and supporting some really interesting conversations and sharing sessions.

Romania 178
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The Commons Introduces Grassroots Mobile Survey

Saleforce Nonprofit

By using a mobile phone, they can collect data on the go and easily sync it to their Salesforce platform if they are in an area where the internet is unavailable. It became clear as we talked through the process that they needed a lightweight, efficient means to collect data that didn’t rely on internet connectivity.

Survey 65
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Nonprofit Engagement: Why Website Logins Matter

NetWits

There are many reasons for logins, including security, functionality and personalized content–but also for tracking. By logging on to a website we are allowing that site to track every page we visit and keep that information associated with our account. Benefits of Website Logins.

Websites 165