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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The allure to both nonprofits and potential donors is obvious. What is not so obvious is what this allure means to nonprofits in terms of bankable dollars. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. The Importance of Moving Donors Offline.

Offline 219
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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Offline 209
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Safeguarding Good: Cybersecurity for Nonprofits 101

Qgiv

However, these convenient fundraising options come with a risk many in the nonprofit world aren’t very familiar with—cybersecurity. The importance of cybersecurity for nonprofits can’t be overstated, and your organization is not immune to the constantly evolving cyber threats that come with sharing information through the internet.

Nonprofit 111
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144
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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

As a result, nonprofits often consider cutting back on their online marketing efforts if they do not see immediate results. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. Influencer marketing.

Digital 52
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5 New Google Analytics Statistics For Nonprofits

TechImpact

This informs you on who is advocating for your nonprofit on other websites, and can give you good fodder for your social media outlets to think them for their support. Implement offline conversion tracking. The “3 second rule” is never truer than on the Internet. Take advantage of site speed.

Analytics 223
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19 Proven Fundraising Ideas from Nonprofit Experts

NetWits

by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Nonprofits + Internet = People Inspiring People. by Ted Hart , ACFRE and Host of The Nonprofit Coach on Blog Talk Radio. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Don’t Forget about Email.

Ideas 262