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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The allure to both nonprofits and potential donors is obvious. What is not so obvious is what this allure means to nonprofits in terms of bankable dollars. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. The Importance of Moving Donors Offline.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

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Multichannel Fundraising: Magic or Myth?

NetWits

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time.

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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Here are five good nonprofit infographics worth looking at.

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Great reads from around the web on April 23rd

Amy Sample Ward

" Hey, Let’s Fix The Internet – What do you think – can we change? Change the internet? Change the way we associated with others on and offline? One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan.

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Latest Trends in Online Fundraising

NTEN

There is often a lot of speculation and guessing about what’s happening to fundraising in the nonprofit sector. The recession certainly had an impact across the entire nonprofit sector. Mid-sized nonprofits were at 7.0%, and larger organizations were slightly below the average at 5.1%. Online Giving Remains Positive.

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