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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). They simply refer to tags that can be added to any URL. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. They are universal, so many tools track them or support adding them automatically.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

They often prefer to support traditional, well-established organizations with a proven track record of impact. Often referred to as the Activist Generation, Gen Z is just starting to make its mark on charitable giving. Baby Boomers are also more likely to engage in offline giving, such as writing checks or attending fundraising events.

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Turning Tax Season Tears Into Cheers: Your Chance To Cultivate Donors

Bloomerang

Bloomerang refers to them as tax summaries—which they are—but they also summarize each donor’s cumulative giving. Cumulative giving statements Donors rarely know or keep track of their cumulative giving, so when you point out the total, they’re usually quite pleasantly surprised. Allow me to explain.

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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Ultimately, each is referring to the same database of information that is used to manage the data organizations collect about their supporters.

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What is a Donor Management System?

Saleforce Nonprofit

With new employees starting, exciting projects kicking off, and donations coming in like wildfire, it’s becoming harder and harder to keep track of everything. A donor management system is like a really big filing cabinet that lives in the cloud and tracks everything about your organization. Names, emails, tasks, deadlines, gift asks.

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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

When it comes to donor data, there’s a lot to keep track of. Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Refer to the data. After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Your donor management software should also include key features needed for mailings like constituent history, smart reports, and letter editing.

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